Maximize Clicks in Bing Ads now available globally
The strategy automatically sets bids to increase click volume. There are some manual control options. Bing Ads has rolled out Maximize Clicks to all accounts globally. It first introduced the automated bidding strategy in 2017. How does it work? With the Maximize Clicks strategy, the system will automatically set and adjust bids to get the most clicks for the daily budget. Are there any controls? Yes, there are two. Like Google, Bing offers the option to set a maximum CPC at the campaign level to give advertisers a bit of manual control over how high the system…
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