Report: Facebook the top network for app-installs, Google, Apple follow
AppsFlyer also says that app-install fraud is 30 percent across the industry The top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes somewhat by app category and geography but this is the hierarchy in North America according to the latest AppsFlyer Performance Index (registration required). Facebook #1 overall, Snap most improved. Facebook remains the top network for mobile app installs overall. It’s also the ROI leader, while Snap saw the best improvement in ROI in the non-gaming category. Google is a strong…
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