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Month: April 2019

SEM 

How to optimize paid search ads for phone calls

news

There have been an abundance of hand-wringing articles published that wonder if the era of the phone call is over, not to mention speculation that millennials would give up the option to make a phone call altogether if it meant unlimited data. But actually, the rise of direct dialing through voice assistants and click to call buttons for mobile search means that calls are now totally intertwined with online activity. Calling versus buying online is no longer an either/or proposition. When it comes to complicated purchases like insurance, healthcare, and mortgages, the…

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SEO 

Top advanced YouTube SEO tips to boost your video performance

news

YouTube is not just a social media platform. It’s a powerful search engine for video content. Here’s how to make the most of its SEO potential. There are more than 1.9 billion users who use YouTube every month. People are spending over a billion hours watching videos every day on YouTube. This means that there is a big opportunity for brands, publishers and video creators to expand their reach. Search optimization is not just for your site’s content. YouTube can have its own best practices around SEO and it’s good to keep…

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Social 

What makes social videos so effective?

news

As video content in social media increases, how can brands use it more effectively? Video consumption is on the rise and while users enjoy it, brands face the challenge of creating more effective video ads to stand out in the overcrowded social feeds. How do you measure the effectiveness of a video in social media and what makes it appealing in just a few seconds? IPG Media Lab partnered with Twitter to examine how social video works and we are highlighting the most interesting points from the report. In-feed, auto play video for relevance and trust Auto…

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google 

Google’s de-indexing issue still not fully resolved

news

Not fixed yet – but Google is working on it and has been communicating better about the issue. On Friday, Google said it fully resolved the de-indexing issue that started on Thursday afternoon. But now Google is saying it is not fully resolved just yet and is still working on reprocessing a lot of the URLs that were delisted from the search index on Friday. Google suspects the issue should be resolved shortly and will provide another update when it is fully resolved. What happened? On Thursday Google began to delist many URLs…

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Latest News 

Google Unveils Stadia Game Streaming Platform and is Dead Serious About Eliminating Barriers and Making High-End Gaming Accessible for Everyone

news

Google CEO Sundar Pichai unveiled their Stadia game streaming platform at the 2019 Game Developers Conference in San Fransisco today. Stadia is designed to bring high-end gaming to Chrome and other devices and aims to eliminate the many barriers to gaming. It will likely be a subscription service similar to Netflix but focused on games that can be played without a console right in Chrome or other devices. Sundar Pichai, CEO of Google, introduces Stadia, Google’s new streaming gaming platform at the 2019 Game Developers Conference in San Francisco: Biggest Impact of Gaming…

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Bing 

Bing offers a trio of new local search APIs

news

These days Bing Maps is highly focused on the enterprise, mirroring Microsoft’s turn toward cloud-based solutions with the ascension of CEO Satya Nadella. The company has stopped trying to match features with Google Maps in competition for consumer attention and has focused increasingly on developers and enterprises. In that context, Microsoft has now released three location APIs: Bing Maps Location Recognition, Bing Maps Local Search API and Bing Maps Local Insights API. They were originally rolled out individually in December. What the APIs can deliver. Location Recognition will translate a lat-long coordinate into more…

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Marketing 

How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

news

The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding your costs specific to the activities you are doing in marketing, tying those activities to your sales opportunities, and then measuring results.” Rowe says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.” Jonathan Rowe, Chief Marketing…

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SEM 

The best alternative keyword research tools

news

Keyword research is an integral part of any search engine optimization strategy – and it doesn’t have to cost a fortune. Keyword research takes up a significant chunk of time, and this is the case for many marketers, website owners and content creators. But it is something that has been expanding outward toward small and medium business owners as well, as having a fully optimized website is a necessity in running a company with any kind of online presence. In the past, it was a matter of putting in the…

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