What makes social videos so effective?
As video content in social media increases, how can brands use it more effectively? Video consumption is on the rise and while users enjoy it, brands face the challenge of creating more effective video ads to stand out in the overcrowded social feeds. How do you measure the effectiveness of a video in social media and what makes it appealing in just a few seconds? IPG Media Lab partnered with Twitter to examine how social video works and we are highlighting the most interesting points from the report. In-feed, auto play video for relevance and trust Auto…
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