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Month: May 2019

Marketing 

The Power is Going From Companies To Consumers, Says Drift CEO

news

“The most important thing for us and the reason we exist is that all the power is going to all of us, the buyers and consumers,” says Drift CEO David Cancel. “It’s going from companies to consumer buyers. We (as consumers) dictate everything now so every company in the world has to modify how they sell and service to make us happy. This is good news for us but it is a radical shift especially in B2B.” David Cancel, CEO of Drift, discusses their new partnership with Adobe and the launch of their…

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google 

Google Assistant moves from the cloud to the phone, now 10X faster

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The faster Assistant will be available on Pixel phones ‘later this year’ and could become a major competitive advantage. Google’s Assistant is on a billion devices. Google sees it as a kind of connective tissue in its growing device ecosystem, from smartphones to the web and to Google Home/Nest smart speakers and displays. This morning as expected, Google made several Assistant-related announcements. The most significant of them was relatively technical: the migration of speech processing from the cloud to the device itself. Not exactly ‘search personalization.’ The Assistant announcements included “Duplex on the…

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SEO 

7 SEO best practices you should be doing regardless of what Google says

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It’s important to keep in mind that maintaining a good online presence goes beyond search rankings. In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what goes into their search ranking algorithms, which they update all the time. When a new update is released, search enthusiasts are quick to make assumptions about how to tweak their SEO strategies to please the all-powerful Google bots. From time-to-time, experts behind the scenes at Google drop…

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Social 

A transparency tool for Facebook advertisers is what marketers want most

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Facebook has yet to deliver a “clearing-house solution” for advertisers, but marketers are ready for more transparency and measurement capabilities. Facebook has spent well over a year addressing user safety and data security concerns. Since 2017 it has more than doubled its security team, announced new content review policies, instituted a new app evaluation process and took a number of other steps to improve the integrity of its platform. But these efforts have not only been focused on the user side. Advertisers have also been impacted by Facebook’s move to secure…

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SEM 

Year in Review: Top 10 expert PPC columns of 2018

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Here’s a roundup of the most read paid search columns this year. Keeping up with new releases, PPC experts shared their advice and expertise to help the larger search marketing community find ways to manage campaigns with the nuances of match types and more this past year. Here’s a look at the 10 most read paid search columns of 2018. If you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the table by John E Lincoln published on Sept. 21 Are you ready for the attribution changes coming…

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Bing 

Bing votes ‘no’ on political candidate and ballot measure ads

news

Why search marketers should care Bing’s decision to block U.S. political candidate and ballot measure ads impacts any U.S. candidate or political organization as they will not be able to run advertising campaigns on the country’s second most popular search engine. “The regulatory environment for political candidate and ballot measure advertising is likely to continue to evolve rapidly in the coming months, making it complex to adhere with precision,” wrote Microsoft’s VP of global partner service for advertising sales, Kya Sainsbury-Carter, on the Bing Search blog. The policy will not likely…

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Latest News 

Finery: A Hot Startup That Seeks To Be the Digital Wardrobe for Women

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Over 80% of the clothes women aren’t wearing is worth half a trillion dollars in the US according to Finery founder and CEO Whitney Casey. Finery, which was just listed in CNBC’s Upstart 100 list of promising young startups, keeps track of all your clothing purchases and creates a digital wardrobe and then helps style you in the clothes you already own. Whitney Casey, founder, and CEO of Finery discussed her company’s service and business model in a recent interview: Finery is a Digital Wardrobe Finery is a digital wardrobe. What we do is we…

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Marketing 

Bizzabo Wants to be the Salesforce of Events

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Putting on an event, marketing an event and more importantly, measuring the impact of your event has never been easy. Enter Bizzabo, a company that is working to become the Salesforce of Events. Recently, Tom Shelly, Product Marketing Director at Bizzabo, discussed how their cloud-based solution is disrupting the event industry: Bizzabo Event Cloud Empowers the Marketer Bizzabo is a cloud-based service, the same as Salesforce which invented the Sales Cloud and then we had Marketo that invented the Marketing Cloud, we came and said there needs to be an Events Cloud.…

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