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Finery: A Hot Startup That Seeks To Be the Digital Wardrobe for Women

Over 80% of the clothes women aren’t wearing is worth half a trillion dollars in the US according to Finery founder and CEO Whitney Casey. Finery, which was just listed in CNBC’s Upstart 100 list of promising young startups, keeps track of all your clothing purchases and creates a digital wardrobe and then helps style you in the clothes you already own. Whitney Casey, founder, and CEO of Finery discussed her company’s service and business model in a recent interview: Finery is a Digital Wardrobe Finery is a digital wardrobe. What we do is we…

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