Bing votes ‘no’ on political candidate and ballot measure ads
Why search marketers should care Bing’s decision to block U.S. political candidate and ballot measure ads impacts any U.S. candidate or political organization as they will not be able to run advertising campaigns on the country’s second most popular search engine. “The regulatory environment for political candidate and ballot measure advertising is likely to continue to evolve rapidly in the coming months, making it complex to adhere with precision,” wrote Microsoft’s VP of global partner service for advertising sales, Kya Sainsbury-Carter, on the Bing Search blog. The policy will not likely…
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