SEM 

Year in Review: Top 10 expert PPC columns of 2018

Here’s a roundup of the most read paid search columns this year. Keeping up with new releases, PPC experts shared their advice and expertise to help the larger search marketing community find ways to manage campaigns with the nuances of match types and more this past year. Here’s a look at the 10 most read paid search columns of 2018. If you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the table by John E Lincoln published on Sept. 21 Are you ready for the attribution changes coming…

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