The Power is Going From Companies To Consumers, Says Drift CEO
“The most important thing for us and the reason we exist is that all the power is going to all of us, the buyers and consumers,” says Drift CEO David Cancel. “It’s going from companies to consumer buyers. We (as consumers) dictate everything now so every company in the world has to modify how they sell and service to make us happy. This is good news for us but it is a radical shift especially in B2B.” David Cancel, CEO of Drift, discusses their new partnership with Adobe and the launch of their…
Read More