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Month: June 2019

Social 

Facebook’s digital wallet Calibra: What it could mean for marketers

news

The company plans to launch a digital wallet in 2020, setting the stage for global e-commerce opportunities. Facebook announced it is launching a financial subsidiary in 2020 called Calibra that will include a digital wallet offered as a standalone app and built into Messenger and WhatsApp. The digital wallet will enable global users to make financial transactions using Libra, the newly formed currency powered by blockchain technology backed by Facebook and a number of leading financial, technology and venture capital organizations, including Mastercard, Uber, PayPal and Andreessen Horowitz. Libra will be governed…

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SEO 

New edition of SEO success factors reinforces the importance of content

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A theme that resounded in the SEO community during SMX Advanced in Seattle was that Google wants relevant, differentiated content above all else. At SMX Advanced in Seattle on June 4, the 2019 edition of the Periodic Table of SEO Success Factors was officially unveiled. The Periodic Table, first launched in 2011, is updated every two years to reflect changes in Google ranking factors, emerging trends in technology and the evolution of SEO strategy. Hundreds of SEO experts voted in Search Engine Land’s online poll on the relative importance of…

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Marketing 

Salesforce Commerce Page Designer – Creates Experiences With Clicks Not Code

news

“We have something brand-new we call the Commerce Page Designer,” says Mike Micucci, CommerceCloud CEO at Salesforce. “It allows you to create experiences with clicks not code. You can literally drag and drop things around on the page and just put them right where you want to. You don’t need to be a programmer or a data scientist to do it. Your marketers and your merchandisers can build those experiences super fast to respond to different market changes.” Mike Micucci, CEO of CommerceCloud at Salesforce, announces new enhancements to Salesforce Commerce Cloud in…

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Social 

Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying

news

In a flooded social landscape, Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and prioritize high-quality creative. SEATTLE – Where Facebook ads were once a hotbed for Lookalike audiences and bottom-of-the-funnel conversion actions, it’s now a crowded space that enables ad blindness and brand apathy on a foundational level. That’s the view of Susan Wenograd, VP of marketing strategy at Aimclear, who delivered a session on optimizing social ads at SMX Advanced last week. What happened? For starters, an oversaturation of ads served to the same…

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SEM 

Google exec shares 5 steps to SEM success in the age of machine learning

news

Search marketers should integrate profitability forecasting and machine learning to evaluate tactics and metrics on a holistic scale, rather than in a vacuum. SEATTLE — Instead of fighting machine learning technology, marketers should harness its capabilities and work to make it smarter, Google Chief Search Evangelist Nicolas Darveau-Garneau said At SMX Advanced in Seattle on Tuesday during his keynote about optimizing campaigns in the age of AI. The bottom line? Machine learning is here to stay – and marketers need to get on board if they plan to stay afloat in an increasingly automated digital landscape.…

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Bing 

Content goals: Links, keywords and conversions

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A good understanding of what types of content are linkable will guide your link development strategy. Here’s what you need to know Ever since the early days of the internet, content has been a driving force in how we interact with the web. Bill Gates famously stated, “Content is king,” and even Google told us that content and links are driving forces behind their search rankings algorithm. We get it…content is important. But do we really understand how to leverage content to be successful online? The first step towards executing…

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Latest News 

Reports: Google, Amazon to face new antitrust inquiries in changed political climate

news

Reportedly the DOJ will investigate Google and the FTC will take on Amazon After almost two years of investigation and intense lobbying, the FTC closed its antitrust investigation of Google in January 2013. Google made some concessions but escaped significant penalties, with FTC Chairman Jon Leibowitz declaring at the time, “The law protects competition not competitors.” DOJ and FTC divvy up Google, Amazon. But almost from the moment of that decision, critics have been calling for round two. Now, according to multiple reports, the U.S. Justice Department (DOJ) and FTC have come to an…

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