Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying
In a flooded social landscape, Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and prioritize high-quality creative. SEATTLE – Where Facebook ads were once a hotbed for Lookalike audiences and bottom-of-the-funnel conversion actions, it’s now a crowded space that enables ad blindness and brand apathy on a foundational level. That’s the view of Susan Wenograd, VP of marketing strategy at Aimclear, who delivered a session on optimizing social ads at SMX Advanced last week. What happened? For starters, an oversaturation of ads served to the same…
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