July 2019 - Latest News, Headlines at Peter Zmijewski

Bigger & better: See the SMX East agenda

July 29, 2019 news

Explore the in-depth sessions, keynotes, and workshops coming to NYC this November 13-14! This year’s show is a content firehose … 70+ tactic-rich sessions covering the topics serious search marketers like you and me need to know: SEO SEM Analytics Content Video Social Local Search Marketing for Multi-Location Brands (new!) Agency Operations & Management (new!) Check out the complete agenda and meet me in NYC this November 13-14 for an unrivaled training experience. You’ll access all sessions, keynotes with Google, Microsoft Advertising, and Rand Fishkin, exclusive networking events, dozens of market-defining exhibitors, the event mobile app,…

Bing

Bing Ads rebrands as Microsoft Advertising

July 25, 2019 news

The new name reflects a broader focus on ad inventory, data and targeting capabilities. First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” Rik van der Kooi, corporate VP for Microsoft Advertising, said in a blog post Monday. It’s a bit of a back to the future move with a return to using the…

Bank of America CEO: Our Efficiency Is Driven By Technology

July 22, 2019 news

“It’s absolutely a fair statement that we are actually a technology company that is really fabulous at banking,” says Bank of America CEO Brian Moynihan. “We have 37 million digital customers, 28 million mobile customers. It’s all been automated, wires and stuff, but now the interface with the customers is much more automated. That efficiency is driven by the technology enablement of the consumer and wealth management companies and it’s always more efficient to serve it that way. So that 57 percent efficiency ratio, that’s enabled by technology.” Brian Moynihan, CEO of Bank of America, discusses how…

google

Alexa, Google Home now battling perception of being ‘surveillance’ devices

July 15, 2019 news

A new incident fuels the perception that smart speakers are spying on their owners Google acknowledged an earlier report from Belgian broadcaster VRT News about third-party subcontractors being able to access recordings of Google Home device owners. According to the report, the audio clips reviewed included enough information to reportedly determine the home addresses of several of the involved individuals. Clips used by speech and language experts. Google says it sends clips to third-party language experts to ensure that Google is understanding local speech and accents. The company explained this process in a blog post today, saying…

Marketing

How to Build a Content Marketing Strategy (And Stick to It)

July 10, 2019 news

In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as 40 percent of their advertising budget on content marketing. The investment makes sense because well-executed content marketing can bring more traffic to a website, raise brand awareness among consumers, position your business as an expert, raise customer loyalty, and greatly improve sales. However, in order to get the most of your content marketing efforts, you’ll need to have a clear and defined strategy. And,…

SEM

SMX Overtime: When to use automation to improve account performance

July 5, 2019 news

PPC expert Duane Brown answers questions from SMX Advanced about what works, and what doesn’t, in smart shopping campaigns, automated bidding and third-party automation tools. Although a scheduled presenter for “Automation – The Next Generation,” PPC expert Duane Brown of Take Some Risk was ill and with much regret missed this session at SMX Advanced, he was happy to answer some questions from attendees as well as share a helpful resource for Google Ad scripts. How long should it take before a third-party platform should be helping your account performance…

Verishop CEO On Competing With Amazon: “It’s Not a Zero Sum Game”

July 1, 2019 news

“The market narrative is always it’s a zero-sum game,” says Imran Khan, co-founder and CEO of Verishop, a new Amazon competitor launching soon. “You are coming in and it’s Verishop versus Amazon or Snap versus Facebook. Those are great stories, but ultimately I fundamentally believe that all of us are on the right side of the history in a sense. Not one company will take everything. It’s just impossible for one company to solve every problem.” Imran Khan, co-founder and CEO of Verishop, discusses how the Verishop shopping platform can compete…