How to Build a Content Marketing Strategy (And Stick to It)
In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as 40 percent of their advertising budget on content marketing. The investment makes sense because well-executed content marketing can bring more traffic to a website, raise brand awareness among consumers, position your business as an expert, raise customer loyalty, and greatly improve sales. However, in order to get the most of your content marketing efforts, you’ll need to have a clear and defined strategy. And,…
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