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Month: August 2019

SEM 

From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis

news

Customer ratings and reviews have become a critical marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations and 95% say that online reviews influence their buying decisions. But how do you turn customer reviews into customer insights? And how can you apply those insights to your overall marketing strategy to improve reputation and create a compelling customer experience that builds brand loyalty? Join our data science and review management experts as they show you how to identify and use customer sentiment at scale…

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Social 

Social Shorts: Facebook Movie ads, Reddit goes to Chicago, Quora’s LiveRamp integration

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The social media marketing week in review: A round up of news and announcements you may have missed. This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Pinterest pushes auto sales. According to new data from Oracle Data Cloud, Pinterest users tend to be early adopters of new car models. Oracle’s report revealed that people on Pinterest are 28% more likely to buy…

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Bing 

How to set up action extensions, Bing Ads’ newest ad extension

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The call-to-action prompts support scheduling and tracking parameters. A “Browse” action extension example in a Bing desktop ad. Bing rolled out a brand new ad extension this week called action extensions. They’re available globally in all supported languages. Here’s a quick look at the set up process for action extensions in the web interface. Now available. From the Ad Extensions tab in your account, the Action Extensions option will appear at the very top of the drop down list of available extensions. If you’re not seeing the option quite yet, give it…

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google 

Google Search Console sending performance report emails

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Your clients may be getting emails from Google Search Console with their performance for the month. Google is now sending some verified Google Search Console site owners monthly reports showing how well their sites are performing in Google search. The email report going out now says “your July performance on Google Search.” What is this report. This report shows a monthly summary of data from your Google Search Console reports. Data from your performance reports including clicks, impressions, average rankings, the top-performing content pages, top countries, mobile vs desktop performance, and much more.…

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Marketing 

Levi’s Is a Brand That Can Drive Traffic, Says CEO

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“I think this world is coming down to winners and losers,” says Levi’s CEO Charles Bergh. “The Levi’s brand is incredibly strong and so we’re in a position with all of our customers to be asking for more, to be asking for more floor space and more open-to-buy budget. They need us. They need strong brands today and Levi’s is a brand that can drive traffic for them. We’ve got some really strong collaborations happening and that brings a lot of heat to the business.” Chip Bergh, CEO of Levi’s, discusses the…

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SEO 

SMX replay: SEO that Google tries to correct for you

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Patrick Stox explains the processes to pay attention to and the ones to leave to Google. Search engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX Advanced, “Are you going to throw millions of dollars at a PR campaign to try to get us [SEOs] to convince developers to fix all this stuff? Or are you just going to fix it on your end? And the answer is they fix a ton of stuff on…

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