From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis
Customer ratings and reviews have become a critical marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations and 95% say that online reviews influence their buying decisions. But how do you turn customer reviews into customer insights? And how can you apply those insights to your overall marketing strategy to improve reputation and create a compelling customer experience that builds brand loyalty? Join our data science and review management experts as they show you how to identify and use customer sentiment at scale…
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