September 2019 - Latest News, Headlines at Peter Zmijewski

Build your PPC campaigns with this mini campaign builder script for Google Ads

September 26, 2019 news

This script lets you build or add keywords to your Google campaigns following standard best practice. Need to quickly build a campaign or add keywords to an existing one? This script will do the work for you! All you need to do is input a few keywords and headlines in a spreadsheet and BAM! You’ve got yourself the beginnings of a great campaign. I’m a firm believer in Single Keyword per Ad Group (SKAG) structure – it increases ad/keyword relevance and therefore improves quality score, makes CPCs cheaper, gets you…

Marketing

Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign

September 18, 2019 news

Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is encouraging people to send in a photo of any pizza, even if you made it yourself, and it’s system will determine what type of pizza it is and give you ten points toward a free pizza in their rewards program. Domino’s AI-Powered ‘Piedentifier’ Ad Campaign We’re going to give Piece of the Pie Rewards points for any pizza. Our customers are going to be able to use…

Bing

Here’s how to use advanced audience tactics in Google and Bing

September 13, 2019 news

At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways. Targeting abilities have noticeably changed for advertisers over the past years, but one form of targeting has become extremely reliable for many advertisers. That is audience targeting. At SMX West, Christi Olson and Brooke Osmundson went over a variety of ways PPC marketers can use audiences in Bing and Google to improve the performance of their campaigns. Let’s go…

google

All 50 states’ attorneys general join in antitrust investigation of Google

September 10, 2019 news

Facebook is also being investigated in another multistate action lead by New York. Highly anticipated, it’s now official. State attorneys general have launched formal probes of Google and Facebook. Texas Attorney General Ken Paxton will lead an investigation of alleged anti-competitive behavior by Google and, separately, New York Attorney General Letitia James is spearheading another multistate probe into Facebook. The latter was announced last week. All 50 states pile on. The Google investigation, made formal today, is supported by all 50 state attorneys general — every single state. The Facebook investigation so far has…

SEO

How SEOs can master voice search now

September 6, 2019 news

Optimizing for voice search means answering questions in featured snippets, paying attention to local SEO and perfecting your mobile-friendliness. You already know the entry-level SEO factors you need to think about constantly to make your rockstar brand visible to your audience. You’ve covered your keyword research, content strategy, domain authority and backlink profile. It’s all solid. But at the same time, it’s 2019, and those elements won’t always cut it in the same ways they did ten or even five years ago. As we prepare to enter the 2020s, digital…

3 Trends from Prime Day 2019 to guide your Black Friday and Cyber Monday Amazon strategy

September 3, 2019 news

Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest sales bumps. While shoppers may be thinking “back to school” for sellers, September means it’s time to set a strategy for key Q4 sales events like Black Friday and Cyber Monday, if you haven’t started already. To help marketers get a better handle on how to maximize their sales and profit over these high-traffic periods, my colleagues and I examined Prime Day 2019 sales activity across our client…