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Month: October 2019

Social 

Facebook is changing how it measures organic Page impressions

news

The company said it is shortening the time frame for how it filters out repeat impressions to align with how it measures paid impressions. Amy Gesenhues on October 22, 2019 at 11:41 am Facebook is updating how it filters repeat organic impressions for Pages. According to a Facebook spokesperson, the company is shortening the time-frame by which it calculates the metric. The initial announcement came via an update last week to a Facebook Business blog post published more than a year ago. The company said it is changing the way it measures Page…

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SEM 

PPC automation will disrupt your business, but automation layering will save the day

news

Using automations from Google is inevitable, so if you want more control, you can regain it by layering in your own strategies. As a finalist for the Google Premier Partner awards, I recently had the chance to visit Google’s campus in NYC. There, I spoke to a Googler about the state of agencies and he lamented the fact that a large wave of PPC agencies that got their start during the last economic downturn in 2008 are still managing accounts like they did 10 years ago… hardly a strategy for…

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Marketing 

5 Ways Smart Marketers Repurpose Their Content

news

Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being released daily, there’s a big chance that your content won’t even be seen by most of who it’s intended for. The problem of keeping up with posting fresh content is further compounded by a lack of time as your content not only needs to be good but also consistent. However, what many marketers haven’t figured out yet is that they don’t need to create new content…

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google 

Google showing mobile ‘search by photos’ option in selected local verticals

news

The new element appears to not have a fixed position but resides below the local pack, sometimes right below. Google is starting to show a new option to “search by photos” box in certain local verticals. It appears only in mobile results right now and is distinct from “interesting finds” and “discover more places,” which are also photo-centric boxes in SERPs. This was discovered initially by Mike Blumenthal. Examples of the “Search by photos” option appearing in Google Search for some local queries. No fixed position. The above result is for “Tacos near…

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SEO 

Multiple H1s won’t get in the way of your SEO, Google says

news

Google still uses semantic headings to understand the context of different parts of your pages, though. “Our systems don’t have a problem when it comes to multiple H1 headings on a page,” said Webmaster Trends Analyst John Mueller on the October 3 edition of #AskGoogleWebmasters, adding that using semantically structured headings does help Google understand your pages. The question. “Can we have a clear answer to the question [of] how to handle headings and accessibility? I see a lot of multiple h1 (all but one are visually hidden) out there … Everybody…

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Latest News 

Blackberry Announces New Cybersecurity R&D Unit

news

Blackberry, once the de facto standard among smartphones, has struggled to remain relevant in the iPhone and Android era. A new initiative may help change that. According to a press release, the company is going back to its roots and doubling down on security. Throughout its history, Blackberry’s security has been legendary, based on strong encryption algorithms that have given government agencies and hackers alike a run for their money. Now, Blackberry Limited has created the Blackberry Advanced Technology Development Labs (Blackberry Labs), a new business unit that will focus on cybersecurity R&D.…

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