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Facebook is changing how it measures organic Page impressions

The company said it is shortening the time frame for how it filters out repeat impressions to align with how it measures paid impressions. Amy Gesenhues on October 22, 2019 at 11:41 am Facebook is updating how it filters repeat organic impressions for Pages. According to a Facebook spokesperson, the company is shortening the time-frame by which it calculates the metric. The initial announcement came via an update last week to a Facebook Business blog post published more than a year ago. The company said it is changing the way it measures Page…

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