2019 - Page 3 of 9 - Latest News, Headlines at Peter Zmijewski

5 Ways Smart Marketers Repurpose Their Content

October 15, 2019 news

Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being released daily, there’s a big chance that your content won’t even be seen by most of who it’s intended for. The problem of keeping up with posting fresh content is further compounded by a lack of time as your content not only needs to be good but also consistent. However, what many marketers haven’t figured out yet is that they don’t need to create new content…

google

Google showing mobile ‘search by photos’ option in selected local verticals

October 11, 2019 news

The new element appears to not have a fixed position but resides below the local pack, sometimes right below. Google is starting to show a new option to “search by photos” box in certain local verticals. It appears only in mobile results right now and is distinct from “interesting finds” and “discover more places,” which are also photo-centric boxes in SERPs. This was discovered initially by Mike Blumenthal. Examples of the “Search by photos” option appearing in Google Search for some local queries. No fixed position. The above result is for “Tacos near…

SEO

Multiple H1s won’t get in the way of your SEO, Google says

October 5, 2019 news

Google still uses semantic headings to understand the context of different parts of your pages, though. “Our systems don’t have a problem when it comes to multiple H1 headings on a page,” said Webmaster Trends Analyst John Mueller on the October 3 edition of #AskGoogleWebmasters, adding that using semantically structured headings does help Google understand your pages. The question. “Can we have a clear answer to the question [of] how to handle headings and accessibility? I see a lot of multiple h1 (all but one are visually hidden) out there … Everybody…

Blackberry Announces New Cybersecurity R&D Unit

October 1, 2019 news

Blackberry, once the de facto standard among smartphones, has struggled to remain relevant in the iPhone and Android era. A new initiative may help change that. According to a press release, the company is going back to its roots and doubling down on security. Throughout its history, Blackberry’s security has been legendary, based on strong encryption algorithms that have given government agencies and hackers alike a run for their money. Now, Blackberry Limited has created the Blackberry Advanced Technology Development Labs (Blackberry Labs), a new business unit that will focus on cybersecurity R&D.…

SEM

Build your PPC campaigns with this mini campaign builder script for Google Ads

September 26, 2019 news

This script lets you build or add keywords to your Google campaigns following standard best practice. Need to quickly build a campaign or add keywords to an existing one? This script will do the work for you! All you need to do is input a few keywords and headlines in a spreadsheet and BAM! You’ve got yourself the beginnings of a great campaign. I’m a firm believer in Single Keyword per Ad Group (SKAG) structure – it increases ad/keyword relevance and therefore improves quality score, makes CPCs cheaper, gets you…

Marketing

Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign

September 18, 2019 news

Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is encouraging people to send in a photo of any pizza, even if you made it yourself, and it’s system will determine what type of pizza it is and give you ten points toward a free pizza in their rewards program. Domino’s AI-Powered ‘Piedentifier’ Ad Campaign We’re going to give Piece of the Pie Rewards points for any pizza. Our customers are going to be able to use…

Bing

Here’s how to use advanced audience tactics in Google and Bing

September 13, 2019 news

At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways. Targeting abilities have noticeably changed for advertisers over the past years, but one form of targeting has become extremely reliable for many advertisers. That is audience targeting. At SMX West, Christi Olson and Brooke Osmundson went over a variety of ways PPC marketers can use audiences in Bing and Google to improve the performance of their campaigns. Let’s go…

google

All 50 states’ attorneys general join in antitrust investigation of Google

September 10, 2019 news

Facebook is also being investigated in another multistate action lead by New York. Highly anticipated, it’s now official. State attorneys general have launched formal probes of Google and Facebook. Texas Attorney General Ken Paxton will lead an investigation of alleged anti-competitive behavior by Google and, separately, New York Attorney General Letitia James is spearheading another multistate probe into Facebook. The latter was announced last week. All 50 states pile on. The Google investigation, made formal today, is supported by all 50 state attorneys general — every single state. The Facebook investigation so far has…

SEO

How SEOs can master voice search now

September 6, 2019 news

Optimizing for voice search means answering questions in featured snippets, paying attention to local SEO and perfecting your mobile-friendliness. You already know the entry-level SEO factors you need to think about constantly to make your rockstar brand visible to your audience. You’ve covered your keyword research, content strategy, domain authority and backlink profile. It’s all solid. But at the same time, it’s 2019, and those elements won’t always cut it in the same ways they did ten or even five years ago. As we prepare to enter the 2020s, digital…