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Year: 2019

Bing 

Maximize Clicks in Bing Ads now available globally

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The strategy automatically sets bids to increase click volume. There are some manual control options. Bing Ads has rolled out Maximize Clicks to all accounts globally. It first introduced the automated bidding strategy in 2017. How does it work? With the Maximize Clicks strategy, the system will automatically set and adjust bids to get the most clicks for the daily budget. Are there any controls? Yes, there are two. Like Google, Bing offers the option to set a maximum CPC at the campaign level to give advertisers a bit of manual control over how high the system…

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Marketing 

Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’

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Yesware Founder Matthew Bellows says that it’s important that the relationship between the salesperson and the prospect is authentic, genuine, and honest. That’s why Bellows advocates a sales prospecting concept he calls ‘Authentic at Scale’ which uses Yesware technology to have genuine authentic communications with customers and prospects. Matthew Bellows, Founder & Chairman Of The Board at Yesware, recently talked at Web Summit about salespeople being ‘Authentic at Scale’  and how Yesware can help companies and their sales teams more effectively drive lead generation: Important for Salespeople to be Authentic There’s not only…

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Latest News 

Everything You Do is The Brand, Says ShipMonk CEO

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Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of ShipMonk. “Something we have learned in the last few years is that once you communicate those values and what the brand really means to your employees and to your customers, it kind of does the job itself,” he says. “You don’t really have to spend a lot of time maintaining it.” Bednar adds: “Everything you do at that point is the brand.”…

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SEM 

Six tips for B2B paid search success

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Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and other things that just drive you mad. When it comes to B2B and lead generation strategies that are no different, in fact, it’s probably a bit more challenging when you can’t see the direct conversions or e-commerce revenue. As such, I thought it would only be fair to share six of my favorite tips to help you get the best…

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SEO 

SEO for web designers: What you should know

news

A great website is a powerful combination of quality content, appropriate web design, ample SEO efforts, and marketing. Web design and SEO go hand-in-hand, and both play a part in developing an SEO-optimized website. This further lays emphasis on the major role played by web designers in building the entire website and its online reputation as well. To get better at SEO, web designers need to get a deeper understanding of the commercial aspects of websites. Apart from creating killer designs, web designers should always be aware of some of the…

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google 

Google opens complaint form to crack down on fake info in Maps

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Will this reduce the issues with fraud and spam in the Google My Business listings? We’ll see. Marissa Nordahl, a Google My Business Community Manager announced that Google launched a new form named the Business Redressal Complaint Form that will allow searchers and users to “report fraudulent activity relating to businesses Google Maps,” she said. The form is designed to help Google tackle some of the serious issues around bad and fraudulent information on Google Maps. Google said you should use the form if “you come across misleading information or fraudulent activity on Google…

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Marketing 

Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign

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Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is encouraging people to send in a photo of any pizza, even if you made it yourself, and it’s system will determine what type of pizza it is and give you ten points toward a free pizza in their rewards program. Domino’s AI-Powered ‘Piedentifier’ Ad Campaign We’re going to give Piece of the Pie Rewards points for any pizza. Our customers are going to be able to use…

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SEM 

Here are the key metrics and templates you need to create a PPC report

news

PPC data can be overwhelming. The more you dive into it, the more complicated it can get. And when creating a PPC report to present your campaign results to others at your company, you need your data to be as easy to understand as possible. What’s most important when putting together your first PPC report is to understand why you are adding the specific data points to your report. That’s why you need a PPC report that fits your goals and the KPIs that you want to measure.  A PPC report needs…

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Latest News 

Pinterest’s Latest ‘Product Pin’ Feature Gives Sellers 40% More Clicks

news

Pinterest is doing everything it can to make shopping even better for its users. The visual sharing platform recently introduced Product Pins, Shopping Recommendations, and a new shortcut. These new features aim to provide its 250 million active Pinners with a more intuitive and streamlined shopping experience. The first of these features is the Shopping Recommendations area in the women’s fashion and home décor categories. Pinners who view a pin in these groupings will see a new section showing “products like this.” The company states the recommended pins are visually similar to…

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Bing 

Bing offers a trio of new local search APIs

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These days Bing Maps is highly focused on the enterprise, mirroring Microsoft’s turn toward cloud-based solutions with the ascension of CEO Satya Nadella. The company has stopped trying to match features with Google Maps in competition for consumer attention and has focused increasingly on developers and enterprises. In that context, Microsoft has now released three location APIs: Bing Maps Location Recognition, Bing Maps Local Search API and Bing Maps Local Insights API. They were originally rolled out individually in December. What the APIs can deliver. Location Recognition will translate a lat-long coordinate into more…

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