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Month: January 2020

Marketing 

Choosing a marketing automation platform

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Who are the major vendors? What should I be looking for? What are the costs? The proliferation of digital channels and devices can make it difficult for marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, marketers at companies of all sizes can gain benefits from using a marketing automation platform. MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations…

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Social 

New Instagram Stories tool lets you quickly feature Story mentions from other users

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The tool shows the total number of mentions, making it especially useful for brands managing a high volume of UGC. Instagram Stories has a new tool in ‘Create’ mode, enabling users to view, stylize, and quickly feature @mentions from other accounts. Here’s how it looks: Initially spotted by social commentator Matt Navarra, the new option features an @ symbol that only appears if your account has current mentions in other users’ public Stories. The feature will show you the total count of Story mentions available to add to your Stories. Why we…

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Bing 

DuckDuckGo, Info.com crowd out Bing in Google’s Android search options

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The auction results are in: Bing will only appear in the UK, but DuckDuckGo and Info.com will be choices in all territories. Google has announced which search engines will appear on its default search provider screen for Android users in the EU. Bing will appear as an option in the United Kingdom only, while DuckDuckGo and Info.com will appear alongside Google in all 31 EU territories, The Verge first reported Thursday. Why is Google doing this? The Android search choice screen is part of Google’s efforts to comply with the European Commission’s July, 2018 antitrust ruling.…

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SEO 

How to create content your target audience actually wants

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In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have the Internet, content is going to be the playing field for our sport. We need to focus on making better content. Not less, not more—just better. In this issue of Agency Perspectives from Sharpspring, you’ll learn: How to develop content your target audience actually…

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Latest News 

Google buys Pointy to bring SMB store inventory online

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The company offers an elegant solution to the challenge of getting local merchant inventory into search results and ads. Google is acquiring Irish startup Pointy, the companies announced Tuesday. Pointy has solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. The terms of the deal were not disclosed, but Pointy had raised less than $20 million so it probably wasn’t an expensive buy for Google. But it could have a significant impact for the future of product search. Complements local inventory feeds. This acquisition…

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SEM 

The pros and cons of paid search automation

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Is paid search automation right for your business? Nowadays, there’s a big push to move towards automation. But is it always the right step to take? When is a manual method preferred over an automated system? In this whitepaper, Omnitail takes a look at the most common types of paid search campaign automation, lists their pros and cons, and guides you to the solution that’s right for you and your business.

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google 

Google handles reconsideration requests in batches

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John Mueller said that the Google team goes through reconsideration requests in batches, so sometimes it can feel like there is a backlog. Google’s John Mueller said that when you get a manual action in Google Search Console and then submit that reconsideration request that Google will likely go through those requests in batches, group them into categories either by language or by type. What are reconsideration requests. A reconsideration request is a request to have Google review your site after you fix problems identified in a manual action or security issues notification.…

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Marketing 

Get inside the buyer’s brain to boost e-commerce sales

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How you can apply scientific psychological principles to influence consumer behavior on your site. As with any online experience, you need to keep your customers at the forefront of your mind as you architect your e-commerce site and landing pages. Your goal should be to present prospects with the information they’re looking for at the right time, whether they’re researching a purchase or they’re wondering about your shipping and return policies. While you should always analyze all the available data and perform tests to improve conversion rates, you must also put yourself…

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