Get inside the buyer’s brain to boost e-commerce sales
How you can apply scientific psychological principles to influence consumer behavior on your site. As with any online experience, you need to keep your customers at the forefront of your mind as you architect your e-commerce site and landing pages. Your goal should be to present prospects with the information they’re looking for at the right time, whether they’re researching a purchase or they’re wondering about your shipping and return policies. While you should always analyze all the available data and perform tests to improve conversion rates, you must also put yourself…
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