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Google ends support for data-vocabulary.org structured data in rich results

A last reminder to switch to schema.org markup before April 6 to maintain rich result eligibility. Beginning April 6, data-vocabulary.org structured data markup will be ineligible for Google rich results. Site owners must switch to schema.org markup if they want to maintain Google rich result eligibility. The company announced the coming change in January. Why we care If you haven’t converted to schema markup for your structured data, your rich results will disappear from the search results page after April 6. That could mean a loss in organic visibility and traffic.…

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