July 2020 - Page 2 of 3 - Latest News, Headlines at Peter Zmijewski

A bigger Bing for your buck

July 17, 2020 news

Bing Ads doesn’t get the credit it deserves. While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads — formerly known as Microsoft’s MSN adCenter — has now been around for more than a decade and boasts some pretty impressive stats in its own right. Consider that […] Bing Ads doesn’t get the credit it deserves. While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads — formerly known as Microsoft’s MSN adCenter —…

google

Google opens image extension beta, adds countdowns to responsive search ads

July 16, 2020 news

RSAs are getting more features and functionality. In May, Google announced it would sunset gallery ads and move forward with image extensions . On Wednesday, the company officially launched an image beta. It has also added dynamic countdown functionality to responsive search ads. Image extensions in Search ads When enabled and activated on an ad impression, image extensions show a single right-justified image alongside your text ad. The beta is open for both responsive search ads (RSA) and expanded search ads (ETA), Image extension displays with a Hugo Boss ad.…

SEO

When AMP and other Google initiatives go to the grave, are your SEO efforts going with it? [Video]

July 14, 2020 news

Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility leads to increased revenue. Google’s accelerated mobile pages (AMP) framework has been the gatekeeper to its Top Stories carousel, a search result feature that provides increased visibility for publishers whose content appears in it. Now that the company has announced plans to lift the AMP restriction on Top Stories, the framework’s future is in question, with some SEOs pointing out that Google has a history of introducing…

SEM

Video: Christi Olson of Microsoft on audience targeting, syncing with Google and Promote IQ

July 13, 2020 news

Christi Olson is the head of Evangelism for Search and Advertising at Microsoft. I had the privilege of sitting down for a few minutes at SMX West earlier this year with Christi Olson, the head of Evangelism for Search and Advertising at Microsoft. She has been with Microsoft on and off for a long time, since before it was called Bing — seeing the launch of Live Search, adCenter, and the transitions to Bing and Microsoft Advertising. We talked about audience targeting, a topic she is passionate about. Audience targeting…

UK and Australia Open Joint Investigation Into Clearview AI

July 11, 2020 news

The UK and Australia have announced a joint investigation into Clearview AI—to cheers of privacy advocates the world over. Clearview quickly made a name for itself as a facial recognition firm that had scraped billions of images from millions of websites. Ignoring platform policies and user agreements, Clearview even scraped images from the top social media companies, including Twitter, Facebook and YouTube. Things only got worse from there, as the company was found to be monitoring police searches to discourage them from talking to journalists. Despite repeatedly insisting it only sold its software…

Marketing

The Disruption In Our Industry, It’s Manic, Says Ogilvy CEO

July 10, 2020 news

“The pace of change, the disruption in our industry, it’s manic,” says Ogilvy Global CEO John Seifert. “We’re all trying to get our arms around it. The hope I have for convening moments like Cannes is the clients and their partners in tech and creative communications and data start to come together and work harder as partners to design the models of the future.” John Seifert, Global CEO of Ogilvy, discusses how technology such as AI is disrupting the advertising industry in an interview on CNBC International on location in Cannes: The Disruption In Our Industry, It’s…

Bing

Robots.txt tip from Bing: Include all relevant directives if you have a Bingbot section

July 9, 2020 news

Pay close attention to the directives you give to Bingbot and other search engines in your robots.txt files. Frédéric Dubut, a senior program manager at Microsoft working on Bing Search, said on Twitter Wednesday that when you create a specific section in your robots.txt file for its Bingbot crawler, you should make sure to list all the default directives in that section. Specify directives for Bingbot. “If you create a section for Bingbot specifically, all the default directives will be ignored (except Crawl-Delay),” he said. “You MUST copy-paste the directives you want Bingbot…

google

Is it time for Google Scotland?

July 8, 2020 news

Google has search results specific to 179 countries but some improvements are needed to be regionally relevant. Google operates in 219 countries throughout the world and has Google search results specific to 179 of them according to its settings. Google’s mission is “to organize the world’s information and make it universally accessible and useful,” and most would probably say that it is doing a pretty good job of that. However, for users in Scotland (plus Wales and Northern Ireland) Google often serves up results that are not relevant and in…