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Month: July 2020

SEO 

How in-house SEO teams and enterprise tech can boost organizational efficiency

news

SEO shouldn’t be a solo endeavor — how to break down silos and make SEO a part of every team’s toolkit. SEO teams are often tasked with improving the organic visibility of an entire organization, yet any given member of that organization can make changes to the site that undo the work of their SEO colleagues. Conversely, when silos are broken down and SEO data and education are provided to every team, businesses stand to increase efficiency across the board. “SEO done alone gets lonely results” “You need to actually be engaging…

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SEM 

Microsoft launches a free Search and Social campaign management platform for SMBs

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Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram. Microsoft’s Digital Marketing Center. Microsoft’s Digital Marketing Center is heading into a pilot stage that is accepting new participants. The platform is designed to help small and medium-sized businesses manage digital campaigns across multiple networks from one interface. Digital Marketing Center enables small businesses to manage organic social media and paid search and social campaigns across Microsoft, Google, Facebook and Instagram, and Twitter’s ad platforms. The product came out of the company’s…

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Latest News 

Comcast Joins Mozilla’s Secure Browsing Initiative

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Comcast has become the first ISP to join Mozilla’s initiative and “provide Firefox users with private and secure encrypted Domain Name System (DNS) services through Mozilla’s Trusted Recursive Resolver (TRR) Program.” Mozilla has been one of the companies on the forefront of protecting user privacy. One of the areas they have been focusing on is encrypting DNS traffic, which helps protect browsing activity from collection, interception or manipulation. For this to work, however, it requires partner companies to agree to standard rules about how data is collected, protected and used.…

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