August 2020 - Latest News, Headlines at Peter Zmijewski

How to make Search the driving force in this ‘new normal’

August 31, 2020 news

Learn why search continues to hold MVP status and how to use it to inform your broader marketing strategy into 2021. As marketers adapt to meet shifting consumer behaviors and new market demands, search plays a critical role in digital marketing strategies. Paid search advertising has always been a stalwart of performance in economic downturns. Brands that invest efficiently in search during challenging times are positioned better to increase market share, expand into new categories and enter new markets. Search Engine Land’s Editor in Chief, Ginny Marvin, and Adthena’s VP…

Twitter is going to be like Blockbuster Video – Joe Rogan

August 28, 2020 news

Superstar podcaster Joe Rogan predicts that Twitter eventually will become a distant memory and go the way of Blockbuster Video: Why are you spending so much time complaining about other people all day? I’ll tell you why, because you’re not healthy, That’s right, you’re not doing smart things. If I look at your Twitter timeline and I’m seeing tweets 12 hours a day―you’re a crazy person. You might not realize you’re a crazy person. I think Twitter is going to be like Blockbuster Video. We’re going to look back and say―remember when we used to…

Marketing

Report: Insights-led engagement for the mobile-first consumer

August 27, 2020 news

Brands are adopting tools that offer richer consumer behavior insights and engage them with personalized messages across mobile, email and the web. The mobile-first consumer is different. They are tech-savvy and are aware that brands collect a ton of data about their tastes, preferences, likes, and more. They expect marketers to use these insights and then engage them with personalized and relevant communication across channels. The challenge for marketers. Unfortunately, marketing and product teams often struggle to meet these expectations. A typical marketing department is usually stuck with a complicated network…

Bing

A deeper dive into more of the Bing Search ranking factors

August 26, 2020 news

Why author and site reputation, completeness of content, transparency of authorship and negativity are important to watch. In our ongoing coverage of Bing’s search ranking factors, which the company listed out when it published its new webmaster guidelines, I sat down with Bing to talk to them about some of those factors. This is from our interview with Microsoft’s Christi Olson and Fabrice Canal, on Live with Search Engine Land about What SEOs need to know about Bing Webmaster Guidelines. We already dug into the fact that Bing uses user engagement metrics in…

google

To beat Amazon, Google needs to be more than the ‘Bing of e-commerce’

August 25, 2020 news

The elements are there, now all Google needs is near flawless execution. Cloistered consumers emerging from their homes over the next couple of months are likely to find a retail landscape forever changed, with fewer department stores and more e-commerce. Roughly 90% of consumers have changed their shopping behavior since COVID-19 kicked-in and the shift to e-commerce is widely expected to outlast the immediate crisis. Amazon will likely become even more powerful than it is today, although not without increased antitrust scrutiny. By contrast, many smaller online merchants have not…

SEO

SEOs talk pivoting and planning for a future after COVID-19

August 22, 2020 news

Hear what these veteran SEOs are doing to help clients adapt to business during and after the pandemic. “If there is no interest whatsoever in your vertical, the best you can do is look inside and try to reorganize your company and help your customers in the best way you can,” said Pedro Dias, managing partner at apis3 and former Google search quality analyst, addressing what brands and agencies should prioritize in light of the ongoing coronavirus crisis. With demand declining for a huge range of goods and services due…

SEM

How to Boost Your Google Ads ROI with Call Tracking & Conversational Analytics

August 21, 2020 news

Join us on Thursday, August 27th and learn how to optimize and automate your bidding strategies and maximize your paid media budget. The needs of your customers and their buying behavior are changing more rapidly than ever. Optimizing your paid media campaigns is no longer part of quarterly planning—now it takes unprecedented agility and adaptation to keep up with the needs of your customers and grow your marketing ROI. If your customers start their search online and frequently call your business to complete their transactions, you have a wealth of…

GM Announces Electric and 5G Connected Vehicle Roadmap For China

August 20, 2020 news

At Tech Day, China’s version of GM’s EV Day, GM has announced major advancements coming to its vehicles in China. China is GM’s largest market. As a result, the company took the opportunity to outline major initiatives that it plans to bring to fruition in the Chinese market. Among those advancements is 5G connectivity, which the company plans to implement in 2022. GM plans to have all Cadillac and most Chevrolet and Buick models connected by then, with connected services provided via over-the-air updates. GM also plans for 40% of…

Marketing

Revolve CFO: Laser-focused on the Largest Buying Power in the World, the Millennial

August 19, 2020 news

“Revolve is a whole new species of fashion retail,” says Jesse Timmermans, the CFO at Revolve, in an interview with Entrepreneur Network partner Business Rockstars. “We’ve taken the traditional retail model and evolved that experience to be laser-focused on the largest buying power in the world, the millennial.” (View video below) Timmermans says that the biggest challenge of being a CFO for him is balancing risk, cost, opportunities and reaching the right decision for the long-term. “There is a vast amount of data available out there, so how do you take all of…