To beat Amazon, Google needs to be more than the ‘Bing of e-commerce’
The elements are there, now all Google needs is near flawless execution. Cloistered consumers emerging from their homes over the next couple of months are likely to find a retail landscape forever changed, with fewer department stores and more e-commerce. Roughly 90% of consumers have changed their shopping behavior since COVID-19 kicked-in and the shift to e-commerce is widely expected to outlast the immediate crisis. Amazon will likely become even more powerful than it is today, although not without increased antitrust scrutiny. By contrast, many smaller online merchants have not…
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