Bing 

A deeper dive into more of the Bing Search ranking factors

Why author and site reputation, completeness of content, transparency of authorship and negativity are important to watch. In our ongoing coverage of Bing’s search ranking factors, which the company listed out when it published its new webmaster guidelines, I sat down with Bing to talk to them about some of those factors. This is from our interview with Microsoft’s Christi Olson and Fabrice Canal, on Live with Search Engine Land about What SEOs need to know about Bing Webmaster Guidelines. We already dug into the fact that Bing uses user engagement metrics in…

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