How to make Search the driving force in this ‘new normal’
Learn why search continues to hold MVP status and how to use it to inform your broader marketing strategy into 2021. As marketers adapt to meet shifting consumer behaviors and new market demands, search plays a critical role in digital marketing strategies. Paid search advertising has always been a stalwart of performance in economic downturns. Brands that invest efficiently in search during challenging times are positioned better to increase market share, expand into new categories and enter new markets. Search Engine Land’s Editor in Chief, Ginny Marvin, and Adthena’s VP…
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