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Month: August 2020

Bing 

Now you can edit text ads and address disapprovals in Bing Ads apps

news

Make quick fixes and updates to Bing text ads right in the iOS and Android apps. Bing Ads has added the ability to check ad disapprovals and, in a big development update, the ability to edit text ads and landing page URLs in its iOS and Android apps. Disapproval notices can be found on the dashboard. Drilling in, you can see the disapproval reasons and request an exception review or edit the ads and resubmit them for review.

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google 

Google and Ignite Visibility to host advanced paid media event you won’t want to miss

news

Learn about emerging consumer trends, advanced new advertising strategies, new Google features and little-known methods to maximize ad spend returns. Want to learn more about success metrics, user journey optimization, new Google features and how to win back your remarketing audience? Be sure to join the free, online event – 3 Pillars of Paid Media – on Wednesday, August 19 at 2 PM Eastern/11 AM Pacific. “We do this advanced event once a year with Google and the data and strategy blows people away,” said John Lincoln, CEO of Ignite Visibility. “We work with Google…

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Social 

The Content Catalyst: How Content Drives Search & Social Synergy

news

Today, many a search marketer lives in a world driven by Pandas and Penguins. SEO as we used to know it has changed forever. As Google shifts its focus to quality and relevancy, content marketing adoption has soared. It is no coincidence that the increasing focus on content marketing closely follows the significant Google algorithmic […] Today, many a search marketer lives in a world driven by Pandas and Penguins. SEO as we used to know it has changed forever. As Google shifts its focus to quality and relevancy, content…

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SEO 

How to Identify Site Quality for Link Building

news

Learn how to scale up a high-impact link building program while lowering risk. How to evaluate a site for “quality” is the most misunderstood concept in SEO. As a result, you may be leaving sites out of your outreach that can drive ranking, or you may be including sites that will provide no value or potentially get you penalized. This presentation is for digital marketers who want to scale up a high-impact link building program while lowering risk. As we go through an in-depth analysis of what website elements need…

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SEM 

Hidden PPC traffic killers

news

Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an over-tightened account. If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague) remits from clients and bosses deep in the thrall of this perennial growth-driving channel. If you’ve arrived late on the PPC scene, you…

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Latest News 

Uber CEO: We Are Working On Dashcam Technology

news

“There’s a lot of crazies out here in Arizona,” said Uber driver Randy Clarke in a very interesting online chat with Uber CEO Dara Khosrowshahi. “I just wish you guys had some sort of way for us to put our rules of our vehicle on the app so the passengers know what to expect beforehand.” “For example, in January this guy came into my car trying to get into the front seat. I don’t like to allow people in the front seat when I’m driving alone at 11 o’clock at night. He gets…

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Marketing 

Pandemic Leads to Major Growth For Zillow

news

The coronavirus pandemic has led to a stellar quarter for Zillow, as potential homebuyers looked online. The pandemic has forced many individuals to take a second look at their housing situation. With people spending unprecedented amounts of time at home during lockdown and quarantine orders, many are looking to upgrade their homes with more room and features conducive to telecommuting. Others are looking to take advantage of work from home trends, and move out of expensive neighborhoods or cities to more scenic and affordable locales. These factors led to a…

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Bing 

Now you can edit text ads and address disapprovals in Bing Ads apps

news

Make quick fixes and updates to Bing text ads right in the iOS and Android apps. Bing Ads has added the ability to check ad disapprovals and, in a big development update, the ability to edit text ads and landing page URLs in its iOS and Android apps. Disapproval notices can be found on the dashboard. Drilling in, you can see the disapproval reasons and request an exception review or edit the ads and resubmit them for review.

Read More
Social 

Facebook’s Zuckerberg Not Happy With TikTok Ban

news

Facebook CEO Mark Zuckerberg has expressed his concerns about an upcoming ban of social media app TikTok. TikTok has become widely popular around the world, and has been the big winner among social media platforms during the pandemic. Some might think a TikTok ban would be in Facebook’s best interest, but that isn’t how Zuckerberg sees it. According to BuzzFeed News, Zuckerberg said: “A lot of people are out there saying that this helps Facebook and my reaction to that is only in the most narrow sense. Yes, they are a competitor this year,…

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google 

Google will now notify GMB account owners by email when local listings suspended

news

Seen as a major step forward, the notice still won’t explain the reason for a Google My Business account suspension. Based on a new European law that just went into effect, Google will begin notifying businesses, globally, of local listings suspensions. Historically, businesses found out their listings were suspended when they signed into their Google My Business (GMB) accounts or noticed a change in call volume, web traffic or conversions. “Every day a listing is down, opportunity and revenue are lost,” says Ben Fisher, a Google My Business specialist and co-founder…

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