Google Ads to limit Search Terms reporting, citing privacy
The impact will depend on what “significant” means, but advertisers are likely to lose visibility into at least some of the queries they pay for. Google has begun alerting advertisers that it will soon stop showing search queries that triggered their ads when there is not “significant” data. “We are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer terms in your report going forward,” the notice says. Hey @GoogleAds, what’s this about? So…
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