Taboola – Outbrain Merger Falls Apart
It was a merger that started out nearly a year ago as a perfect idea and was even approved by the U.S. government. In the end, it turned into a perfect storm because of the ad industry upheaval caused by the coronavirus and subsequent business closures followed by massive unemployment and fewer clicks on ads. Ad prices then dropped dramatically which changed the value proposition for both Outbrain and Taboola. The world’s two leading companies in the discovery & native advertising industry will remain fierce competitors in what still is…
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