Marketers hopeful for late 2021 in-person conferences
But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index. Marketers’ already low expectations that they could safely attend in-person events this year have bottomed out, according to our latest Events Participation Index, which isn’t surprising as the planet passed a grim milestone of 1 million deaths tied to COVID-19 this week. But despite concerns over second and, in some cases, third waves of the virus beginning to show, many of the 350 professionals we surveyed…
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