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Month: September 2020

Social 

Facebook Business Suite is a new cross-app management tool for SMBs

news

Seeks to bring simplicity and centralized control to content management on Facebook and Instagram. Facebook is launching “Facebook Business Suite,” a new mobile app and desktop interface that brings together Facebook and Instagram publishing, messaging and analytics in a single dashboard intended to simplify management of content across both platforms. It is being rolled out today globally. Seeking simplicity and time savings. Created for small businesses (SMBs), it will later be available to any business on Facebook. However it’s clearly intended for SMBs and focuses on simplification of content management…

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SEO 

8 major Google ranking factors — SEO guide

news

Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive list. The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors,…

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SEM 

5 conversion boosters to optimize your PPC campaigns

news

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How […] Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe…

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Latest News 

Taboola – Outbrain Merger Falls Apart

news

It was a merger that started out nearly a year ago as a perfect idea and was even approved by the U.S. government. In the end, it turned into a perfect storm because of the ad industry upheaval caused by the coronavirus and subsequent business closures followed by massive unemployment and fewer clicks on ads. Ad prices then dropped dramatically which changed the value proposition for both Outbrain and Taboola. The world’s two leading companies in the discovery & native advertising industry will remain fierce competitors in what still is…

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Marketing 

Apple IDFA consent: Roughly 60% of consumers open to allowing tracking

news

With the right incentives, iOS users might be willing to share data. Apple delayed one of iOS 14’s most controversial new privacy features: consumer opt-in permission to track. The rule requires apps to get consent from users to access the device’s Identifier for Advertisers (IDFA) and transmit data to third parties. Publishers bracing for impact, sigh with relief — for now The announcement of Apple’s quasi-deprecation of IDFA came during the company’s developer conference earlier this year. It immediately set off alarms among mobile marketers. Facebook said the change could…

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Bing 

Bing Rolls Out Red Carpet For The Oscars With Its “Academy Awards Experience”

news

Bing’s Guide to the Academy Awards delivers Oscar-related content, including past winners, red carpet fashions and memorable show moments. With just under two weeks to go until the Oscars, Bing has launched its Academy Awards experience. “As the most-searched awards show among Bing users, we know many of you are on the hunt for the list of nominees, red carpet fashion, top trending moments, winners and more,” says Bing. A search for “Academy Awards” delivers the following “Bing Academy Awards Guide” with tabs that link to searches for “Past Highlights,”…

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google 

Google now uses BERT to match stories with fact checks

news

Google has made numerous changes to auto-complete, News, fact-checking, knowledge panels, breaking news detection and more. Google announced and summarized a lot of the changes and updates the company made to Google Search over the past year. This announcement covers changes to Google Search, Google News, autocomplete, fact checking, through BERT and language processing. At a high level, Google is aiming to provide search results that are not just as relevant as possible, but also as reliable as possible. And in some cases, like in the YMYL, your money your…

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Social 

Optimize Facebook Open Graph Tags: They Are the 50%

news

In my previous post on ensuring your open graph tags were properly set up, I stressed the importance of having these tags in place so as marketers we can stay in control of the message we send to our audiences. I suggested that a simple solution would be to have your open graph tags reference […] In my previous post on ensuring your open graph tags were properly set up, I stressed the importance of having these tags in place so as marketers we can stay in control of the…

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SEO 

Next on Live with Search Engine Land: The SEO gender gap and how to close it

news

Join us Friday for a discussion on the impact of gender imbalance and how agencies, in-house teams and consultants can help affect change. On Friday, September 11, join us for a discussion on the gender gap in SEO. We will talk about new research, experiences of women in SEO and solutions for improving female representation and pay equity in the search industry. Our panelists will include: Nicole DeLeon, Founder and Lead Strategist of North Star Inbound. Aleyda Solis, International SEO Consultant & Founder at Orainti. Amanda Jordan, Director, Local Search,…

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SEM 

What’s different about digital marketing in the cannabis industry?

news

Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill battle when it comes to search engine optimization (SEO), pay-per-click (PPC) and marketing. There are no AdWords or Facebook advertising programs available and no current opportunities to advertise a cannabis company among any of the larger advertising platforms. This seems unlikely…

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