SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action
Small business advocate is calling for new regulation. The office of Australian Small Business and Family Enterprise Ombudsman (ASBFEO) is targeting SEO fraudsters. Ombudsman Kate Carnell has said that the industry is rife with “horror stories” in which small businesses (SMBs) are ripped off by SEO consultants “over-promising and under-delivering.” Advocating for SEO regulation. She has called on Australian SMBs to come forward to tell their stories and intends to present her findings to the Australian Competition & Consumer Commission in an effort to prompt new regulations. Reportedly, the ACCC…
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