Amazon Will Start Paying Customers For Data On Non-Amazon Purchases
Amazon has launched Amazon Shopper Panel, a program that will pay users for information on their non-Amazon purchases. In addition to sales, one of the biggest benefits Amazon gains is access to customer and purchasing data. For purchases made outside Amazon, however, the company is largely in the dark. To address that, Amazon has unveiled Amazon Shopper Panel. The program “is an opt-in, invitation-only program where participants can earn monthly rewards by sharing receipts from purchases made outside of Amazon.com and by completing short surveys.” The company emphases its commitment…
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