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Month: October 2020

Social 

For First Time, Twitter Will Show Promoted Tweets From Accounts You Don’t Follow

news

Look out, Twitter users: More advertising is coming to your Twitter stream, even from accounts that you don’t already follow. Twitter announced Tuesday that its Promoted Tweets program is expanding to “a small number of users,” and a Twitter help page explains where those ads might appear: At the top of relevant search results pages [… Look out, Twitter users: More advertising is coming to your Twitter stream, even from accounts that you don’t already follow. Twitter announced Tuesday that its Promoted Tweets program is expanding to “a small number…

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SEO 

A WordPress safety plan for SEOs and developers

news

How to protect your WordPress site from attack and keep it safe and secure. WordPress powers an astonishing one-third of all websites these days. It has been the CMS platform of choice for our community since the mid-aughts when many of WordPress’s SEO features were implemented. It is therefore relentlessly attacked, largely for SEO spam reasons, but attacks can escalate to much worse. Here’s a look at some WordPress fundamentals and ways to ensure your WordPress site stays safe. Is WordPress safe? The latest version of WordPress is very safe…

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SEM 

Are you changing keyword bids too often?

news

It’s great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid adjustments. The AdWords advertising system utilizes an auction-like process to decide which advertisers’ ads get to show and in which order. By bidding higher or lower, you can appear at higher or lower positions — depending on what your competitors are bidding. Account managers use many approaches for setting and tweaking bids over time, and bid optimization is one of the oldest features in…

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Latest News 

IRS Under Investigation For Illegally Tracking Americans via Their Phones

news

The IRS is under investigation by the US Treasury’s Inspector General for purchasing smartphone data to illegally track Americans. The issue began when Senators Ron Wyden and Elizabeth Warren sent a letter to the Inspector General demanding the IRS be investigated. According to the letter, the IRS had been purchasing bulk data from a company named Venntel. The information contained location data from Americans’ phones, based on the various apps they use. According to Motherboard, a Wyden aide has said “the IRS wanted to find phones, track where they were…

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Marketing 

Customizable Amazon Sponsored Display ads go live globally

news

Add brand logo and custom headlines to product targeting ads. Amazon has rolled out the ability for eligible advertisers to add their brand logo and customize the headline in Sponsored Display ads. The customized Sponsored Display units can run on product description pages, customer reviews, shopping results pages and under the Featured Offer. The ads render responsively to fit inventory units on the web, mobile and in-app. Advertisers can add customization to Sponsored Display ads. Sponsored Display ads can target by views, product or interest. However, when a logo and…

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Bing 

Bing Launches Their Mobile-Friendly Testing Tool

news

A year after Google launched their mobile-friendly testing tool, Bing has launched their own similar version, the Bing Mobile Friendliness Test Tool. Bing announced the release of their mobile friendliness test tool today. This was promised to us back in May 2015, when Bing told us they were working on a mobile-friendly Bing ranking algorithm. It was actually expected in the late summer but was delayed. The tool evaluates a page to check if it is mobile-friendly based on these criteria: Viewport and Zoom control configuration Width of page content…

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google 

Web Stories are coming to Google Discover

news

Web Stories is being expanded to show in more Google areas. Google announced it is now bringing the Web Stories feature (previously known as AMP Stories) to Google Discover. So not only can you find Web Stories in Google Search and some other supported platforms, it is now also going to surface in Google Discover – in the Google iOS and Android app. The announcement. Google said “Today we are bringing visual and immersive Web Stories to Discover which is part of the Google app on Android and iOS. The…

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Social 

New Facebook Features From F8 Include Timeline, “Liking As A Verb,” & More Engaging Apps

news

Today’s F8 had it all. A cameo from SNL’s Andy Samberg, glitzy new designs, cutting edge new features and compelling product videos. But what was actually announced? Here are the major takeaways from today’s conference: Timeline For all of those complaining about the new Facebook layout, don’t worry- its days are numbered. Today “Timeline” was […] Today’s F8 had it all. A cameo from SNL’s Andy Samberg, glitzy new designs, cutting edge new features and compelling product videos. But what was actually announced? Here are the major takeaways from today’s…

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SEO 

SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action

news

Small business advocate is calling for new regulation. The office of Australian Small Business and Family Enterprise Ombudsman (ASBFEO) is targeting SEO fraudsters. Ombudsman Kate Carnell has said that the industry is rife with “horror stories” in which small businesses (SMBs) are ripped off by SEO consultants “over-promising and under-delivering.” Advocating for SEO regulation. She has called on Australian SMBs to come forward to tell their stories and intends to present her findings to the Australian Competition & Consumer Commission in an effort to prompt new regulations. Reportedly, the ACCC…

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SEM 

Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality

news

There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality. Advertising on branded keywords is often misunderstood. Advertisers either take too much credit for branded keywords, or they deem the impact of branded keywords completely zero (Did eBay just prove that paid search ads don’t work?). The question that is often asked: Should we invest in branded keywords? However, the question we should ask: How much should we invest in branded keywords to have…

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