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Month: November 2020

Marketing 

How Mobile is Changing Marketing by Creating Value

news

Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move from work to home and in between. At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing at Apple discussed how mobile is changing the world of marketing. In particular, how mobility is setting new standards for customer expectations and how the is impacting the customer experience. Apples VP of Product Marketing, Susan Prescott, explains:…

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Bing 

Bing Search Traffic Declining? You’re Not Alone — It May Be An Analytics Issue.

news

Did you notice a huge drop in your Bing search traffic? You are not alone. It may be an analytics issue. The webmaster community is buzzing about a steep decline in the organic visits they are seeing coming from Bing Search. At first we thought it had to do with a Bing Search algorithm update, but after a deeper look, it had to do with Google Analytics tools not tracking Bing organic traffic as search traffic, but rather as referral traffic. I analyzed dozens of sites within Google Analytics and noticed the…

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google 

Google tests multiple contextual links in featured snippets

news

Google confirms Google-generated web stories as featured snippets are not a great experience for searchers. Google this week began testing showing multiple contextual links within a single featured snippet result. In short, a featured snippet would have not just a single link to the publisher that Google used for this content, but would augment that featured snippet to provide links on phrases that Google feels needs more explanation. The catch is, those links would not link to the place Google grabbed the featured snippet from, but to other web sites. What it looks like. Brodie…

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Social 

New Facebook Sharing Controls Undermine Google+ Privacy Advantage

news

There will be extensive discussion and debate today about whether the broad and welcome array of new privacy, tagging and sharing controls on Facebook are or aren’t a response to Google+. I directly asked Facebook that question and was told that the new features have nothing to do with Google+ and have been in the […] There will be extensive discussion and debate today about whether the broad and welcome array of new privacy, tagging and sharing controls on Facebook are or aren’t a response to Google+. I directly asked Facebook that…

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SEO 

10 ways you can support women in SEO

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Female-identifying search marketers share their personal experiences and tips to support women in the SEO industry. The SEO industry holds opportunities galore to gain leadership skills, work with top companies, and earn a good salary. However, a recent study by Nicole DeLeon shows that in 2020, 70% of SEOs identify as male. We can do better than that. By supporting and encouraging women, we can work to increase women’s representation in this industry. But often, the question is, “Where do I start?” Great question. I asked a variety of female-identifying search marketers…

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SEM 

How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising business

news

Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few obstacles as possible. DuckDuckGo is a search engine that was founded in 2008 with a focus on protecting searchers’ privacy, notably showing all searchers the same search results and refraining from building profiles of its users. Its search volume has risen steadily over the years, and in October 2020 was up to nearly 60 million queries daily. This rise could be evidence that Google’s dominance is not prohibitive…

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Latest News 

Google’s new Small Business Advisors program aims to help SMBs grow

news

Don’t think of it as an enhanced version of Google Support. Google has beta-launched a program for small businesses (SMBs) to help them become better marketers on Google. Called Small Business Advisors (SBA), the program offers 50-minute individualized consulting sessions on a range of products from Google My Business to Ads and Analytics to YouTube. No enterprises or agencies. Google told me in an email that the program is “is open to small businesses in the United States with an active Google account.  Large businesses, marketing and SEO agencies are not eligible to…

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Marketing 

BuzzFeed Acquires HuffPost, Strikes Strategic Partnership With Verizon

news

BuzzFeed has acquired HuffPost from Verizon, while striking a strategic partnership that will see Verizon become a minority stakeholder in BuzzFeed. HuffPost has now come full circle as it joins the company founded by one of its original cofounders, Jonah Peretti. Peretti founded BuzzFeed a year after HuffPost, focusing on it full time after AOL purchased HuffPost. Over the years, BuzzFeed has evolved into a serious news source, making HuffPost a natural fit for Peretti’s latest company. “We’re excited about our partnership with Verizon Media, and mutual benefits that will…

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Bing 

Bing To Warn Searchers Of Fake Online Pharmacies

news

Bing promises to warn searchers of fake and potentially harmful online pharmacy websites by teaming up with the FDA. Bing announced on the Bing Search blog that they will be pushing out a new warning to searchers that inform them if they are about to land on a fake pharmacy website. This warning will appear if a Bing searcher clicks on a pharmaceutical site that has been cited by the FDA as a fake online pharmacy engaged in illegal activity, Bing explained. Illegal activity can mean offering potentially dangerous, unapproved…

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google 

Google migrates the disavow link tool to new Search Console

news

Google also added the ability to download the file and see new errors related to your file. A year after officially closing down the old version of Google Search Console, Google announced that it has migrated the disavow link tool from the old Search Console to the new Search Console. Where is the disavow link tool? The new location for the disavow link tool is now at https://search.google.com/search-console/disavow-links. Previously it was located at https://www.google.com/webmasters/tools/disavow-links-main. Both URLs still seem to work, but I suspect Google will redirect the old URL to…

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