The nitty-gritty paid search account health check: Part 1
Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities. Maybe you’re looking for ways to improve your paid search account, or maybe you’re looking at your agency’s newest prospect with fresh eyes. It could be that performance seems to be off lately, or maybe you’re just looking for some new testing ideas. Whatever your reasons, auditing even the most well-kept account is sure to stir up some opportunities for improvement. Not sure where to start?…
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