Facebook Buying CRM Startup Kustomer
Facebook has reached a deal to acquire Kustomer, the maker of a “customer service CRM platform built for today.” The deal, rumored to be worth at least $1 billion, would be a departure from Facebook’s traditional acquisitions. The company usually buys companies aligned with its consumer-oriented focus, whereas Kustomer’s software is aimed at businesses. The move demonstrates Facebook’s interest in monetizing some of its existing businesses, specifically WhatsApp. The company looked at integrating ads in the platform before abandoning the idea due to backlash. Instead, the company has focused on providing businesses with a way to communicate and…
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