2021 outlook for digital marketing agencies: the future is bright
The ability to prove the value they’re creating for clients is contributing to agencies’ resilience in 2020 and a positive outlook for next year. No one was quite prepared for what 2020 had in store — including digital marketing agencies. When business shutdowns occurred in the spring, 66% of marketing agencies said they experienced a decrease in overall revenue. CallRail’s call data report showed a similar trend, with call volume in the advertising and marketing industry falling by 29% from pre-COVID levels. While 2021 still holds some economic uncertainty, digital marketing leaders indicate that…
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