SEM 

Actionable, expert-led SEO & SEM training… happening next week!

Join more than one thousand search marketers next week to discover actionable tactics that will drive more traffic, leads, and sales: Attend SMX online, December 8-9, for just $249! Your All Access pass unlocks 45+ tactic-rich sessions programmed by the Search Engine Land experts you know and trust, covering crucial topics like… Google algorithms and penalties Optimizing code for semantic HTML5 Emergent digital commerce channels 2021 digital advertising trends Budget-friend paid search strategies Google My Business optimization … and beyond. You’ll learn from seasoned search marketers including Elizabeth Marsten, Brad Geddes, John Mueller, Zenia Johnson, Peter Meyers,…

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Latest News 

Facebook Buying CRM Startup Kustomer

Facebook has reached a deal to acquire Kustomer, the maker of a “customer service CRM platform built for today.” The deal, rumored to be worth at least $1 billion, would be a departure from Facebook’s traditional acquisitions. The company usually buys companies aligned with its consumer-oriented focus, whereas Kustomer’s software is aimed at businesses. The move demonstrates Facebook’s interest in monetizing some of its existing businesses, specifically WhatsApp. The company looked at integrating ads in the platform before abandoning the idea due to backlash. Instead, the company has focused on providing businesses with a way to communicate and…

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