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Year: 2020

SEO 

How to get a Knowledge Panel for your brand, even without Wikipedia

news

Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing. Visibility in the search results can determine whether users click through to your site or visit a competitor. Earning a Knowledge Panel is one way to tip the odds in your favor and claim as much search result real estate as Google’s willing to give. Knowledge Panels can also familiarize searchers with your organization and point them to resources they may be looking for, such as your customer service number, social…

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SEM 

5 tips for starting international PPC

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Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance. Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting. Don’t rush into setting up international campaigns until you’ve thought out budgeting, channel allocation, account structure, localization, and unique regional concerns. In this article, I’ll expand on each of these points to help you…

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Latest News 

US Warns Brazil Over Looming Huawei Decision

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US officials are not letting up on their campaign to isolate Huawei, as they are now threatening Brazil with “consequences” if the country chooses Huawei. The US has been engaging in a campaign to isolate and contain Huawei, a firm believed to represent a security threat. While all Chinese firms are required to cooperate with the government, Huawei is seen as having unusually strong ties to Beijing and Chinese intelligence. As a result, US officials believe the company could serve as a means for Beijing to spy on governments and…

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Social 

Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant

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Advertisers can now opt to extend the LDU transition period to October. On July 1, Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance. When Limited Data Use (LDU) is enabled, Facebook restricts the way data from users detected to be from California can be stored and processed. The feature is already having a dramatic impact on advertisers. CCPA gives California residents the right to know how their data is being used, what categories of data are being collected and sold…

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Marketing 

How are marketers improving remote team communication?

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With the pandemic forcing people to work remotely, managers and employees have had to adjust what good communication looks like to keep projects moving forward, generate ideas, keep stakeholders happy — and boost team morale. Communication skills have always been important for marketers and they only get more important the further you are in your career. Being a “good communicator” takes on different shapes depending on whether you’re communicating within your own team, cross-functionally or with clients, executives or other stakeholders. Remote adds another dimension. “It’s been pretty eye-opening,” Mike…

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Bing 

Looking for Black Friday deals? Bing flyer ads showcase retailers’ Black Friday circulars

news

Ads link to Black Friday circulars from major retail chains. Bing has reprised its Black Friday flyer ads this year, though this time with a different take. Last year’s flyer ads displayed on searches for some retailers and linked to flyers hosted by Flipp. In the 2016 version, the flyer ads appear in a carousel on desktop searches for general Black Friday-related terms. The individual ads featured in the carousel each link to the Black Friday landing page on the respective retailers’ websites. Here is an example of a flyer ad…

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google 

How 9 major Google My Business updates in 2020 can help you rebound

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A long road of recovery awaits but the good news is that your customers are paying attention to your GMBs so capitalize on that to help your business make it to the other side. So long as the COVID-19 pandemic remains in our lives, brick-and-mortar businesses will experience a roller coaster of re-openings, temporary closures, victories and setbacks. Along the way, it’s clear that they’ll need to monitor their Google My Business (GMB) listings closely to protect their reputations. In recent months, we’ve seen Google launch several features designed to…

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Social 

Facebook Tests Searching By Keyword In Mobile Apps

news

Eventually Facebook will bring Graph Search to mobile devices. At least Mark Zuckerberg says so. In January, he said it would be coming “pretty soon”. Facebook is staying quiet about any timetable, but now and then tests leak into public. In June, it was a test for mobile web users. This week, it’s a test […] Eventually Facebook will bring Graph Search to mobile devices. At least Mark Zuckerberg says so. In January, he said it would be coming “pretty soon”. Facebook is staying quiet about any timetable, but now and…

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SEO 

Guide to Core Web Vitals for SEOs and Developers

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What you need to know about Google’s latest set of key user experience metrics for Web Developers. Core Web Vitals, or just Web Vitals, are a new set of performance metrics that help highlight aspects of web page development that affect User Experience (UX): page loading, interactivity, and visual stability. Google is set to make Core Web Vitals ranking factors as part of the Page Experience Update some time in 2021. These metrics center on when certain events complete, including what is interactive or visually affected as these events take place, while…

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SEM 

Keyword research strategies in a close-variant world

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Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world. Google once again has disrupted the search marketing community by announcing exact match close variants will now include same-meaning variations. As a result, marketers putting all their chips into exact match keywords will have to shift their bidding, structure and keyword strategies to avoid wasted spend. The writing has been on the wall since 2014, and while the motive and benefactors are debated, the…

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