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Year: 2020

google 

Is it time for Google Scotland?

news

Google has search results specific to 179 countries but some improvements are needed to be regionally relevant. Google operates in 219 countries throughout the world and has Google search results specific to 179 of them according to its settings. Google’s mission is “to organize the world’s information and make it universally accessible and useful,” and most would probably say that it is doing a pretty good job of that. However, for users in Scotland (plus Wales and Northern Ireland) Google often serves up results that are not relevant and in…

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Social 

Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged

news

Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit campaign. There are now nearly 1,000 advertisers that have formally signed on to the Stop Hate for Profit Facebook ads boycott. The organizations behind the campaign have lobbied brands to promote the boycott and its objectives, but there has been limited effort to build public awareness and support. Seeking consumer sentiment. To determine consumer sentiment toward the boycott, I conducted a Google Consumer Survey of more than 1,000 US adults between June 30 – July 5.…

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SEO 

How in-house SEO teams and enterprise tech can boost organizational efficiency

news

SEO shouldn’t be a solo endeavor — how to break down silos and make SEO a part of every team’s toolkit. SEO teams are often tasked with improving the organic visibility of an entire organization, yet any given member of that organization can make changes to the site that undo the work of their SEO colleagues. Conversely, when silos are broken down and SEO data and education are provided to every team, businesses stand to increase efficiency across the board. “SEO done alone gets lonely results” “You need to actually be engaging…

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SEM 

Microsoft launches a free Search and Social campaign management platform for SMBs

news

Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram. Microsoft’s Digital Marketing Center. Microsoft’s Digital Marketing Center is heading into a pilot stage that is accepting new participants. The platform is designed to help small and medium-sized businesses manage digital campaigns across multiple networks from one interface. Digital Marketing Center enables small businesses to manage organic social media and paid search and social campaigns across Microsoft, Google, Facebook and Instagram, and Twitter’s ad platforms. The product came out of the company’s…

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Latest News 

Comcast Joins Mozilla’s Secure Browsing Initiative

news

Comcast has become the first ISP to join Mozilla’s initiative and “provide Firefox users with private and secure encrypted Domain Name System (DNS) services through Mozilla’s Trusted Recursive Resolver (TRR) Program.” Mozilla has been one of the companies on the forefront of protecting user privacy. One of the areas they have been focusing on is encrypting DNS traffic, which helps protect browsing activity from collection, interception or manipulation. For this to work, however, it requires partner companies to agree to standard rules about how data is collected, protected and used.…

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google 

Google tests showing Analytics data in Search Console with ‘Insights’

news

With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your web site. Google is testing a new feature in Google Search Console called Google Search Console Insights. It gives Search Console users deeper reporting into the performance of the site and its pages, including page views, average time on page, referring sites information and more from Google Analytics. Google Search Console Insights. Google has not officially announced anything about Google Search Console Insights, but Search Engine Land has obtained…

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Marketing 

Apple’s Siri gets first major redesign in years

news

Plus there is a new Apple Translate app that is private and on-device. Apple announced Monday the first major redesign for Siri since it first launched eight years ago on October 12, 2011. Now, the Siri interface does not overtake the whole screen, instead it shows a Siri logo at the bottom of the screen. This new interface will launch in iOS 14. What the new Siri looks like. Here is a screenshot shown during the Apple WWDC virtual event Monday of the new Siri interface when activated in the new…

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Social 

Updated: The brands boycotting Facebook and Zuckerberg’s response

news

The company says it will combat hate speech and voter suppression. This is a developing story. Check back for updates. More brands are joining the Stop Hate for Profit Facebook ads boycott. The campaign asks brands to pause their ad spend on Facebook and Instagram in July and charges that Facebook has tolerated racism and hate speech and “turned a blind eye toward voter suppression on their platform.” Expanding boycott. There are reports that more than 100 brands and companies have joined the boycott. The major ones we know of so far include: Ben &…

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SEO 

What really matters in Google’s nofollow changes? SEOs ask

news

Who benefits, who will implement the new attributes and how much change should sites expect? Google’s news Tuesday that it is treating the nofollow attribute as a “hint” for ranking rather than a directive to ignore a link, and the introduction of rel=”sponsored” and rel=”ugc” raised reactions and questions from SEOs about next steps and the impact of the change to a nearly 15-year-old link attribute. Choices for choice sake? Danny Sullivan ✔@dannysullivan Replying to @marktraphagen and 5 others It’s useful if you want a choice to be more granular. You didn’t have that before. Now you do. If you want it.…

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SEM 

Google tests feeds for App install campaigns, expands deep linking and reporting

news

Updates are aimed at improving app install outcomes. Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand deep linking and provide more App campaign performance reporting. Google also announced it’s bringing the focus on Web Vitals metrics to its site speed tool for marketers and developers. Feeds in App campaigns. Google is currently beta testing the ability for advertisers to connect their product feeds to their App campaigns to show product…

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