2020 - Page 15 of 25 - Latest News, Headlines at Peter Zmijewski

Expert management of Bing Shopping Ads just got easier

June 24, 2020 news

Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads. History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the giant to nab big market share. Today, Google remains the undisputed king of search, yet we’re witnessing notable competitive evolution as Bing quietly, steadily boosts its market position against the giant. Without fail, the pros in…

Apple CEO: Mac Transitioning To Our Own Apple Silicon

June 23, 2020 news

“Today is going to be a truly historic day for the Mac,” said Apple CEO Tim Cook at their at the Worldwide Developers Conference. “Today we are going to tell you about some really big changes, how we are going to take the Mac to a whole new level. From the very beginning, the Mac redefined the entire computer industry. The Mac has always been about innovation and boldly pushing things forward, embracing big changes to stay at the forefront of personal computing.” Tim Cook, CEO of Apple, announced today…

google

Google launches Keen, a new personalized search-discovery-social mashup

June 22, 2020 news

Seen as a Pinterest competitor, it’s something potentially broader and even older. To the extent that tech pundits continue to compare Google’s new Keen search and social discovery site to Pinterest, and users also think of it that way, it’s probably destined to fail. Google famously doesn’t promote and ultimately shutters most of these “experiments.” Need to get away from Pinterest. For Keen to survive, let alone succeed, Google will need to reframe and differentiate it from Pinterest — as a tool for persistent, personalized search and as a broad content repository for…

Marketing

Your customers aren’t interested in your COVID messaging anymore, what now?

June 19, 2020 news

COVID burnout is real, but the pandemic is not over. Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue everywhere you look. It casually appeared in late April and then in the crowded Wisconsin bar scenes and packed Alabama and Florida beaches of Memorial Day weekend. People are ready for the outbreak to be over, which extends to content from brands. Mounting Evidence of Fatigue As early as mid-April, roughly three weeks into state lockdowns, there was evidence of COVID-fatigue showing up in audience-engagement data from Chartbeat and Taboola, as well as survey…

SEO

Top SEOs on Google’s Page Experience update and what you need to know

June 18, 2020 news

SEOs discuss the new page experience signals and AMP’s fate when it’s no longer required for Top Stories. For years, Google has been advising site owners to design their sites with users in mind. That guidance has culminated in the Page Experience update, which Google announced late last month along with the news that Accelerated Mobile Pages (AMP) will no longer be required for content to appear in Google’s mobile Top Stories carousel. During our Page Experience session of Live with Search Engine Land, Barry Schwartz, news editor for Search Engine Land, moderated…

SEM

PPC tips: Bidding strategies for Google Shopping campaigns [Video]

June 17, 2020 news

ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding. Google’s new organic Shopping listings have introduced more competition into its Shopping search results. To gain a visibility advantage, merchants can still opt to advertise their products on the platform. During our Google Shopping session of Live with Search Engine Land, Kirk Williams, owner of ZATO Marketing, and Mike Ryan, product management lead at Smarter Ecommerce, shared some of their bidding strategies for new Google Shopping campaigns. “I always start with manual CPC;…

Norway Discontinues Contact Tracing App Over Privacy Concerns

June 16, 2020 news

Norway has decided to halt its coronavirus contact tracing app efforts amid privacy concerns. Contact tracing has been touted as one of the key weapons in the war on COVID-19. Countries around the world have opted to use different types of tracing apps, with many basing their efforts on the privacy-focused API developed by Apple and Google. Norway, on the other hand, is not one of those countries, choosing to develop its own app that did not win any marks for privacy. With new cases plateaued for the last month, however, it…

Bing

Bing Ads now supports 3rd headline, 2nd description in text ads

June 15, 2020 news

You can now import your longer ads from Google or create new ones in Bing Ads. Early Thursday, several people noticed that Bing Ads now supports a third headline and second description (ad text), following Google’s move to give regular expanded text ads the same number of characters as its responsive search ads. Why you should care Google added an optional third headline and second description line for expanded text ads in August. Now, just a head of the holiday madness, advertisers can import those same ads into Bing Ads, or create new…

google

Google webspam report: Cracking down on renegade linking practices, auto-generated content

June 12, 2020 news

“More than 25 billion pages we discover each day are spammy,” the company revealed. Google discovers more than 25 billion spammy pages a day, according to its annual webspam report released Tuesday. The company also published a companion post on why it’s important to keep spam out of search results. The definition of spam. “We define ‘spam’ as using techniques that attempt to mimic [high quality content] signals without actually delivering on the promise of high quality content, or other tactics that might prove harmful to searchers,” the post reads. A more comprehensive list of…