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Year: 2020

Social 

How To Optimize For Facebook’s News Feed Algorithm

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As you may have heard, Facebook EdgeRank is no more. A Facebook insider recently confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into […] As you may have heard, Facebook EdgeRank is no more. A Facebook insider recently confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two years) and noted that…

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SEO 

The Ultimate Guide to Selling SEO

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Find out which business buy the most SEO services and learn the best ways to sell them. You’ve got yourself an awesome product. You’re ready to roll it out to your customers. You even have the perfect prospect to kick off your SEO sales. You know they’re ready to improve their online presence. So you’ve got a great pitch, you wind up, and it doesn’t go nearly as well as you’d hoped. What happened? Search Engine Optimization can be a challenging product to sell if you don’t have the right…

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Marketing 

How local marketers can prepare for the ‘great reset’ [Video]

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Consumers are reemerging to a different retail landscape than they’re used to. Location data can help businesses identify and market to these audiences as they form new habits. “From a marketer’s perspective, from a retail or restaurant perspective, there is this great reset where you have an opportunity to actually grab market share that you’ve never had before,” Foursquare CEO David Shim said of how the coronavirus pandemic has created a level playing field in which reopening businesses stand to gain on competitors at a fraction of what it might…

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SEM 

Google bans face mask ads globally due to misleading coronavirus claims

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The face mask ban comes amid a rise in false claims around coronavirus prevention and price gouging. Lane Rizzardini@lanerizz Pretty sure @GoogleAds just shut down Face Mask ads @rustybrick @GinnyMarvin 5 10:00 PM – Mar 10, 2020 Twitter Ads info and privacy See Lane Rizzardini’s other Tweets Google is cracking down on advertising for face masks during the coronavirus epidemic. The company began banning ads for face masks on Monday. Applies to all face mask advertising. The ban applies to all advertisers, including those who may have had long-running campaigns promoting…

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Latest News 

Germany Will Require All Fueling Stations to Offer Electric Vehicle Charging

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Germany has taken a significant step toward widespread adoption of electric vehicles, by requiring fueling stations to offer electric vehicle charging. The move is part of a group of steps Germany is taking to help cut carbon emissions, including taxing owners of gas-guzzling SUVs and providing a subsidy to electric car buyers. As Reuters points out, Germany will spend some 2.5 billion euros on charging infrastructure, as well as battery production. This should go a long way toward alleviating concerns drivers have about how easily they’ll be able to charge…

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google 

Google promotes Prabhakar Raghavan to lead Search, replacing Ben Gomes

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Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering. Google announced several major personnel changes Thursday. They involve search, engineering and ads and the internal promotion of some Google veterans to new roles: Prabhakar Raghavan, Jerry Dischler, Jen Fitzpatrick and Ben Gomes. Ben Gomes moves from Search to Education Gomes isn’t leaving Google; he’ll be taking on a new role connected to various Google education and learning initiatives: Google for Education, Google Scholar and education search, as well as Google Arts…

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Bing 

Bing competes with Google’s Gboard with SwiftKey partnership Google’s Gboard has some competiti

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Google’s Gboard has some competition for its search-enabled keyboard now. SwiftKey, a keyboard application for Android, announced integration with Bing search directly in its keyboard. SwiftKey is a subsidiary of Microsoft, which also owns Bing. With the latest version of SwiftKey for Android, you can now search from your toolbar. In addition, you can quickly capture, crop and send a screenshot or share the URL from the SwiftKey keyboard. What’s new? There are new features on SwiftKey for Android that makes it easy and quick to share anything you want from the web.…

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Social 

1, 2, 3… Smile! Say Hi To Search Engine Land On Instagram

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Sprinkle a little Search Engine Land into your Instagram feed. Oh hey there, search marketer. Glad to see you. We’re always glad to see you, in fact – whether it’s here, or on Facebook, Twitter, Google+, LinkedIn – the usual suspects. But did you know that Search Engine Land is on Instagram? Yeah, our pics are pretty #onfleek TBH. Maybe? Kinda. I don’t know, you decide! If you’re on Instagram, check us out – @searchengineland. Toss a follow our way, if you feel so inclined. It’s a great way to sprinkle a little search…

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SEO 

For better SEO, don’t put all your eggs in the SEO basket

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Your target audiences don’t limit themselves to one channel, so neither should your business. SEO is one of the best marketing channels for return on investment for most small businesses. Because of this, a lot of SMBs will invest their entire marketing budget in SEO tactics. You would think as the owner of an SEO company that this is our ideal client, and to a certain extent, it is. It’s important, however, to point out that some of our best SEO campaigns have been for companies that invest in more…

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Marketing 

What are enterprise workflow and project management tools and how do they help marketers?

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Accountability and transparency are two of the benefits these solutions offer. The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, and therefore defined scope and resources.” For marketers and agencies, a project might be a particular campaign or initiative, or it may be the development of a website or a mobile app. These efforts might involve in-house or contract developers or designers and…

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