You are here

Year: 2020

SEM 

17 ways PPC can help your business survive economic crisis

news

Nimble, measurable, and cost-effective ways to market in challenging times People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while others may be unable to fulfill orders due to supply chain disruptions or shipping challenges. Dynamics shift daily, if not hourly. Now some good news: Search marketing is adaptable, measurable, and when done correctly, cost effective. Even with shifting data models, PPC pros can use timely…

Read More
Marketing 

How Marketing Teams Can Create Order During A Time Of Chaos

news

Learn how to develop a new strategy for how your business can emerge stronger from today’s challenges. Project and resource management has never been more critical than it is during this challenging business environment. Finding ways to collaborate, plan and prioritize is vital, and teams need to be equipped with the skills needed for that kind of transformation. The marketing team at T-Mobile recently transformed their own work process to keep up with the rapid pace of change, and to be more effective in managing multiple marketing campaigns at once.…

Read More
google 

Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019

news

This year,the company says it has removed “tens of millions” of COVID-19 related ads. Last year, Google says it took down 2.7 billion so-called bad ads for violating the company’s ad policies, according to its annual report released Thursday. That’s up from the 2.3 billion bad ads Google reported taking down in 2018. The number of ad accounts Google terminated remained relatively flat from the previous year at nearly one million. Publisher network. Google also noted that it terminated the accounts of more than 1.2 million publishers and removed ads from over 21 million web…

Read More
Latest News 

FCC Goes After Telecoms With Ties to China

news

The Federal Communications Commission (FCC) has thrown down the gauntlet, going after telecom companies that have strong ties to Beijing. The U.S. has engaged in some very public battles with Chinese firms, including Huawei and ZTE, citing issues of national security. In its latest move, the FCC has “issued Show Cause Orders to four telecom companies with ties to the communist regime in China.” A Show Cause Order gives the companies 30 days to make the case as to why their authority to operate within the U.S. should not be…

Read More
Bing 

Bing Webmaster Tools allows site verification via Google Search Console

news

The beta option enables site owners to skip verification by importing. Bing has announced a beta feature that allows site owners to import their sites from Google Search Console to its own Webmaster Tools. After logging into Bing Webmaster Tools, site owners may be presented with an option reading, “Already verified on Google Search Console?Beta Skip verification by importing your site.” The option to import your site via Google Search Console presented after login. Users are limited to importing 100 websites at a time, with an overall cap of 1,000 site additions. It…

Read More
Social 

Pinterest brings Shoppable Pins to visual searches for fashion, home products

news

The visual search technology that powers Pinterest’s Lens camera searches can now identify more than 2.5 billion objects within the fashion and home industry. Pinterest announced on Tuesday it has advanced its Lens capabilities, making it possible for the visual search tool to now identify more than 2.5 billion fashion and home products. With this latest advancement, the company is adding fashion and home related Shoppable Pins to visual search results. “Now, when you use Lens within a fashion or home Pin to hone in on a specific product or object,…

Read More
SEO 

Coding for SEO: Using JavaScript to track COVID-19

news

An explanation of asynchronous JavaScript using Fetch API for getting JSON data to the screen. Alongside tanking search rankings, you may encounter a Google Search Console warning about First Input Delay. After profiling page performance using Dev Tools (performance tab, CPU chart), you might find JavaScript is consuming time on the CPU main thread. That JavaScript probably contains widely supported, but older-style, XML HTTP Request (XHR) for a network resource. Modern JavaScript doesn’t have to lock up the CPU main thread the way XHR does. New patterns also make it easy…

Read More
SEM 

Pro Tip: How to overcome obstacles to try new PPC tactics

news

Think outside the box with past creatives that might still be applicable to plan ahead for the next fiscal year. Have you brought new testing ideas to your clients only to hear objections? Maybe you’ve never even suggested certain tactics because you know there are hurdles that stand in the way. Let’s take a look at two of the most common roadblocks and ways to overcome them. Creative creation If your client has limited resources to create new videos or images, then maybe a channel’s tools can help. Here are…

Read More
Technology 

Huawei Focusing on China As Worldwide Growth Slows

news

Huawei is focusing on its home turf in the race to rollout 5G, while its worldwide growth slows as a result of U.S. pressure. The U.S. and Huawei have been at war for months, with the former accusing the latter of being a conduit for Beijing to spy on governments and companies around the globe. Huawei has vehemently denied the allegations, but that has not stopped the U.S. from banning the company from participating in its 5G network and putting pressure on allies to do the same. U.S. officials have…

Read More
google 

Apple Safari Now Blocking All Third-Party Cookies

news

Apple’s Safari web browser joins the Tor browser as one of only two that fully block all third-party cookies. The move has been a long time coming, and Safari has been gradually adding more features that limit the overall effectiveness of third-party cookies for tracking. As a result, in a WebKit blog post, the developers downplay the change as not a big deal, although they do highlight some of the significant benefits the move brings. One of the biggest advantages is disabling login fingerprinting. Login fingerprinting is a technique that…

Read More