2020 - Page 21 of 25 - Latest News, Headlines at Peter Zmijewski

Google’s Troubles Mount As DOJ Focuses On Ad Tools

April 9, 2020 news

According to the Wall Street Journal, the Justice Department is ramping up its investigation into Google, focusing heavily on the company’s ad tools. According to the report, the DOJ has increasingly been directing its questions—both of competitors and Google executives—toward “how Google’s third-party advertising business interacts with publishers and advertisers.” At the heart of the issue is the fact that Google essentially controls the entire process, resulting in its ad software being the dominant player at every stage of the relationship between online publishers and advertisers. Google reinforced that even more…

SEO

The right way to hire an SEO

April 8, 2020 news

Experienced SEOs share what you need to know before starting your search and how to find and vet quality SEO candidates. The stakes for hiring an SEO are high. The right person can help put your business on a path toward significant organic visibility and revenue growth. Yet, the wrong person could have little impact — or worse, reverse your existing organic visibility and revenue. Between a lack of familiarity with the disciplines involved in SEO and inexperience in hiring for SEO roles, it’s easy for businesses to make hiring…

SEM

Paid search trends to watch for the 2019 holiday shopping season

April 7, 2020 news

Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch. The holidays are here! That means search marketers everywhere are putting the finishing touches on strategies to make the most out of the next few weeks, the most important stretch of sales for many businesses. However, don’t go into the holiday shopping season without reading up on these key trends which might help wrap up your strategy a little bit tighter. Google Shopping…

Skype Adds ‘Meet Now’ Feature to Take On Zoom

April 6, 2020 news

In an effort to take on Zoom’s newfound popularity, Microsoft is adding “Meet Now” to Skype, making meetings easier than ever. Once upon a time, Skype was the reigning king of online videoconferencing. A number of missteps by Microsoft, clunky interface decisions, poor performance and ongoing security issues opened the door for Zoom to become the de facto standard amid the global pandemic. Now that Zoom has faced criticism of its own over security and privacy, Microsoft sees an opportunity to make up lost ground. The feature works whether Skype is installed or not.…

google

Google ends support for data-vocabulary.org structured data in rich results

April 5, 2020 news

A last reminder to switch to schema.org markup before April 6 to maintain rich result eligibility. Beginning April 6, data-vocabulary.org structured data markup will be ineligible for Google rich results. Site owners must switch to schema.org markup if they want to maintain Google rich result eligibility. The company announced the coming change in January. Why we care If you haven’t converted to schema markup for your structured data, your rich results will disappear from the search results page after April 6. That could mean a loss in organic visibility and traffic.…

Marketing

FCC Sets Deadline For Carriers to Fight Robocallers

April 3, 2020 news

The FCC has set a deadline for phone carriers to support the STIR/SHAKEN protocol, in an effort to fight robocalls. The STIR/SHAKEN protocol helps combat number spoofing, a favorite tactic of robocallers, whereby they make their number appear as though it is in the same exchange or area code as the recipient. When a call is placed, the carrier uses the protocol to confirm the authenticity of the call. If the call is placed to a number on another network, the carrier passes that verification on to the next carrier,…

Bing

Microsoft brings visual search to Windows search bar

April 2, 2020 news

The feature lets users take a full or partial screenshot to be processed by Bing Visual Search. Windows users can now initiate Bing visual searches right from the search bar, without having to open up a browser, Microsoft announced on Monday. The feature is first rolling out to U.S. users, with international markets to follow shortly after. Users can submit a full or partial screenshot to search for objects in an image. Source: Microsoft. Why we care The new Windows visual search feature decreases the friction involved with a traditional visual search,…

SEO

Get past the hype and into the nitty-gritty of SEO platforms for enterprises

April 1, 2020 news

When breezy overviews of free tools just won’t cut it. Search for “tools for SEO” and, among the results, you’ll find “29 best free tools,” “the top [number goes here] SEO tools you should be using,” and many many more headlines following this formula. But if you’re serious about Search Engine Optimization, managing a large enterprise program for a brand, for example, you may be looking for something more substantial to guide your tool evaluation process. We’ve spent the last few months on a resource that I know you’ll find really useful.…

SEM

SMX Overtime: When to use PPC automation (and when not to)

March 31, 2020 news

PPC expert Aaron Levy shares his insights about how to structure accounts to use automation effectively during a rountable discussion at SMX East. Account structures, cross channel attribution, smart bidding and automation reporting were among the many questions during SMX East’s roundtable, “How automation really works and when to use it.” I wanted to take the time to answer a few additional questions from attendees after the event. I understand it depends on the business, but how do you go about structuring your accounts? How do you set up campaigns?…