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Year: 2020

SEO 

Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

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This is the first of a two-part series about how to scale your analyses to larger datasets from your server logs. For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words. However, getting the data we need out of server log files is usually laborious: Gigantic log files require robust data ingestion pipelines, a reliable cloud storage infrastructure, and a solid querying system Meticulous data modeling is also needed in…

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Marketing 

Sellers start feeling the strains on Amazon’s fulfillment systems

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The company has halted shipments of non-essential items to its warehouses and stopped most of its ads on Google Changing consumer behaviors due to the coronavirus outbreak are straining the retail ecosystem and causing sellers to rethink their near-term inventory, fulfillment and advertising strategies on the platform. Amazon, which accounts for more than one-third of all e-commerce orders in the U.S. according to eMarketer, announced Monday that it intends to hire 100,000 fulfillment workers to manage the spike in orders. On Tuesday, the company notified FBA and 1P vendor sellers it is suspending shipments of non-essential…

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Bing 

Bing’s COVID-19 tracker filters data, news and video by region

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‘Coronavirus’ results pages have become ad-free resource hubs on Bing, Google and other search engines. Bing has launched a COVID-19 tracker that displays the number of confirmed cases worldwide. The data is broken down into active, recovered and fatal cases, and can be filtered by geographic region, The Next Web first reported on Monday. Selecting a region will also show users recent news and video pertinent to the situation in that region. Why we care Bing and other search engines have transformed their results pages into non-commercialized resource hubs for people looking for “coronavirus”…

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SEM 

The Mandalorian’s guide to the search galaxy: Evolving from SEM lone wolf to company leader

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If you build a team that shares your commitment to quality, you can scale success in ways you can’t do by yourself. Hollywood wants us to believe in the hero (or anti-hero) because we all know who to root for in the battle between good and evil. Even if you haven’t yet seen The Mandalorian, you are likely aware of the Baby Yoda memes. Based on those small snippets of information, you can guess the kind of story and character arc that plays out in the series. You know, because…

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google 

Google experiments with public search profile cards

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Currently limited to India, the Google+-like feature gives personal brands and individuals some control over their own search results. Google is experimenting with public search profile cards for individuals that would appear alongside regular search results, Android Police first reported on Thursday. The test is currently limited to India and the company currently has no plans for a wider launch, a Google spokesperson told Search Engine Land. Why we care If this feature receives a wider rollout, personal brands will have a new way to distinguish themselves on the search results, providing…

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Social 

Facebook warns of targeting limitations, says Checkout will take time

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The company reported record revenues of $20.7 billion for the fourth quarter of 2019, but said privacy changes will affect growth. Facebook reported another record quarter on Wednesday but warned that privacy regulations will limit ad targeting capabilities and slow the future revenue growth. The company announced $21.1 billion in revenues for the fourth quarter of 2019, a 25% increase year-over-year. Advertising, which continues to account for nearly all of Facebook’s revenue, reached $20.7 billion, also a 25% increase from the fourth quarter of 2018. The company reported daily active users (DAUs)…

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SEO 

13 stories of women who are shaping the SEO field

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If you’re just starting to pave your way in SEO, read these empowering stories to learn what women love about SEO. Here are 13 women – bright representatives of the SEO industry – to share their career path and the difficulties and inspirations they found along the way. What we didn’t expect was that the stories shared would be so personal, honest and inspiring. They all prove that no matter what background you have under your belt (economics, journalism, politics, marketing, veterinary, engineering, hair-dressing, blogging, etc.) there’s always a chance…

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Latest News 

Coronavirus: Apple Stores May Run Low On Replacement iPhones

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Apple is warning its store personnel that supplies of some replacement iPhones are running short, and extra measures may be required to assist customers. According to an internal memo that AppleInsider has confirmed, Genius Bar personnel (Geniuses) have been informed that some iPhone replacements may be in short supply over the next few weeks. Geniuses are being encouraged “to offer to mail replacement devices to customers and provide ‘loaner’ iPhones in the meantime.” Apple has already informed investors it will miss its quarterly guidance as its production and supply chain have been impacted as…

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Marketing 

The 5 best digital marketing courses for your digital success this year

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Give your marketing career a boost with these popular digital marketing training courses. Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to spend a significant amount of time and money by investing in a college degree, you need a faster, more effective way to stay relevant in a changing market. Different Ways to Learn Digital Marketing 1. Enrolling in professional digital marketing courses One of the best ways to learn digital…

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SEM 

How to get client buy-in to try new PPC tactics

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Walk into your conversation with a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible. Ever heard any of these phrases before? “Nobody searches on Bing.” “People don’t click banner ads.” “We ran Facebook ads once, and they didn’t work.” “LinkedIn is too expensive for us.” All of us have heard similar responses when pitching new PPC tactics to clients. A channel that just might be the next best source of leads isn’t even tested because the CMO hesitates to try the…

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