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Year: 2020

Bing 

Bing announces refreshed Bing Webmaster Tools

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In the coming weeks, a new Bing Webmaster Tools will make for a faster, cleaner, responsive and actionable toolset for SEOs and webmasters. Bing announced Wednesday at SMX West that it will release the first phase of a refreshed and improved Bing Webmaster Tools in the first week of March. The new toolset promises to offer a faster, cleaner, more responsive and even more actionable set of features for SEOs and Webmasters. New Features. Bing is not just releasing a user interface update, but this first release will have three main new features:…

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google 

Google Cloud CEO Called Oracle Cloud ‘A Disgrace’

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Google Cloud CEO Thomas Kurian is on record as calling his former employer’s cloud offerings “a disgrace.” Oracle is currently facing an inventor lawsuit, filed by Union Asset Management Holding AG. The lawsuit alleges that Oracle mislead investors regarding the success of its cloud business and that it bullied customers into paying for cloud licenses they didn’t want to artificially inflate the business. The lawsuit also accuses Oracle’s former co-CEOs, as well as Kurian himself, of dumping the stock at inflated prices based on their firsthand knowledge of how bad…

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Social 

Sherwood Forest to Become First 5G Connected Forest

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Robin Hood is about to come to life as Sherwood Forest becomes the world’s first 5G Connected Forest. A £10m project has been approved to use a combination of 5G, virtual and augmented reality to create an immersive experience in Sherwood Forest. The investment consists of £5 million from the government, matched by a consortium led by Nottinghamshire County Council. The technology will be used for both tourism and environmental needs, with Robin Hood brought “to life at the Sherwood Forest Visitor Centre via an incredible 3D/4D virtual reality experience.”…

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SEO 

How encryption can enhance your SEO ranking

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Two of the biggest continuum any business faces are how to rank high and how to maintain the ranking. Incidentally for both, you are indirectly dependent on search engines and hackers. However, the question is, for how long do you want to continue being dependent?  On one hand, you have both on-page technical best practices and off-page methods to enhance your ranking, while you can use encryption to fight cybercriminals. Search engine optimization (SEO) SEO for all intents and purposes shouldn’t be about only performing on-page technical best practices. You…

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Social 

Facebook buys AR startup building a 1:1 digital map of the physical world

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The acquisition appears to be about augmented reality, but Scape Technologies’ capabilities go way beyond AR. Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially significant — but it isn’t. 3D mapping the physical world. Scape’s technology is about creating a 1:1 digital representation of the physical world — it’s as much a mapping company as an AR startup. It’s seeking to build an infrastructure for…

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Latest News 

Tesla Has Significant Battery Tech Advantage

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Citing Cairn Energy Research Advisors, CNBC is reporting that Tesla has a significant advantage in electric battery technology. The electric vehicle pioneer is facing more and more competition from startups and established rivals. Rivian has made headlines as a more traditional-looking electric vehicle manufacturer, while Ford has also had its fair share of news for an all-electric Mustang Mach-E and upcoming F-150. GM, Toyota, Subaru and others are all planning to roll out all-electric lineups, with Subaru committed to producing only electric vehicles by the mid-2030s. According to Sam Jaffe, managing director of Cairn Energy Research Advisors, despite the…

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SEM 

3 Easy steps to complete your annual PPC checkup

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Use these techniques to make sure your PPC accounts are in great shape all year long. The crazed dash to wrap up 2019 and close the books on a banner year for PPC may have left search marketers feeling wiped out right about now. Buck up, search marketers! 2020 is here and those who want to dominate search marketing need to start the year on the healthiest footing possible. Great planning and powerhouse strategies require deep analysis of what has been working and what hasn’t. You need to identify early…

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google 

Google has stopped deduplicating right-sidebar featured snippets

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Google still plans to remove featured snippets from the right rail on desktop and move the feature into the main listings. URLs shown in featured snippets that appear in the right rail of Google desktop results will continue to be included in the main organic listings, for the time being, anyway. For now, the right-sidebar featured snippet also appears as a regular listing within the main results column. Why we care Google still plans to remove featured snippets from the right rail and move the feature to the main listings.…

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Marketing 

Choosing a marketing automation platform

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Who are the major vendors? What should I be looking for? What are the costs? The proliferation of digital channels and devices can make it difficult for marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, marketers at companies of all sizes can gain benefits from using a marketing automation platform. MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations…

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Social 

New Instagram Stories tool lets you quickly feature Story mentions from other users

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The tool shows the total number of mentions, making it especially useful for brands managing a high volume of UGC. Instagram Stories has a new tool in ‘Create’ mode, enabling users to view, stylize, and quickly feature @mentions from other accounts. Here’s how it looks: Initially spotted by social commentator Matt Navarra, the new option features an @ symbol that only appears if your account has current mentions in other users’ public Stories. The feature will show you the total count of Story mentions available to add to your Stories. Why we…

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